Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Despite what many might think, this age-old medium continues to be powerful in the race to win over audiences across the globe. Although commercials are a positive benefactor in most cases, there are some downsides of this beloved method, too. Before we dive into the deep abyss, let’s review the positives:
Unlike other conventional methods of advertising, television fosters a reputation for gaining the largest audience. In today’s society, a vast majority of older adults didn’t grow up in a technologically advanced age. With that being said: if your general customer base is forty or older, television advertisements are money well spent.
Simple to Analyze
If you’ve watched your fair share of television, then you’ll know it’s simple to grasp the concept of a commercial’s message. Instead of having to read and retain information, watching the message play out before your eyes leads to a faster (and clearer) retention rate.
Unlike traditional advertising mediums, television commercials are the most expensive to produce. From keeping the commercial on the air, to creating the content, the numbers quickly begin to add up. Additionally: it takes quite some time to produce a commercial in most cases, so you want to be sure that your television advertisements are clearly executing your brand’s message.
Changing the content of a commercial, after it has been published on airwaves, is a difficult task. Unlike print/digital advertisements, changing a commercial would take a long time — even to make a small change. This would ultimately result in spending more money, and might eventually lead to creating a new commercial — you want to ensure you have a clear concept from the start and a budget big enough for edits.
Want to get your commercial right the first time? Contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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