Sometimes the best way to get your name out there is to hit the streets! Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan. To run the streets with success, remember these tips:
1. Location, Location, Location
You want your team in an area that they’ll see the best engagement. Survey the surrounding areas and determine where your ideal audience is located. Drive-by traffic and foot traffic are everything, so your perfect spots need to be somewhere that your message can be fully utilized.
2. Think High Traffic
You want to send out your teams during the high traffic hours. Whether it’s lunchtime or during rush hour, you’ll want your team to be visible when cars are stopped and people are heading home.
3. Back Up Locations
To give yourself options, explore everyone that is available to you and your team. List the ideal locations in order and split your team between them. You want to be sure that you have a backup plan if your perfect place doesn’t work out.
4. Check The Weather
Let’s face it, you can’t always predict the weather, but you can be prepared! For your rainy day plan, look for locations that have full coverage. You don’t want to gather a team of workers together only to have to send them home.
5. Do The Paperwork
To prevent having to deal with any legal woes, do your research before heading out. Learn what paperwork or permits are needed and make sure everything is taken care of before you begin to market.
Looking to get your name out there? Our team of professionals are here to help you create the perfect street marketing plan. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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