When it comes to any major brands, one of the first things you think of is their logo, the next is probably your favorite ad. Both of these are great examples of excellent brand recognition, and it didn’t happen by accident. With proper planning and a bright idea of what image you want to represent your brand, but to solidify your voice, here are five ways you can beat your competitors with a sharp brand image:
Switch Up Content
One way to get your brand noticed is with the unique variety of content. Whether you promote guest content or throw in some infographics and live video’s, out of the box content can make your brand easily recognizable.
People love free, so why not brand some free products to give away. By putting your logo on everyday usable items, such as pens, notepads, and mousepads, you are putting your brand in front of their eyes daily.
Patterning up with other brands is one great way to gain a whole new audience, you’d have never been exposed to before. By teaming up, you are putting your brand name and image out to their loyal consumers, and if they trust your partners brand, they’ll be sure to trust their word.
Hold a Contest
Promoting a contest can show your consumers that you care while giving consumers who are new to your brand, an idea of what you have to offer. By opening up a contest to the public, you are exposing yourself to a vast audience while giving a free example of your products and services.
A great brand is one with a clear and convincing message. Though competitor research is essential, you don’t want to get caught up in their success and instead, focus on creating your own. With a message that is clearly yours,, and represents your brand to the fullest, you can gain a strong brand image for yourselves that viewers will be sure to recognize.
Our team of professionals are here to help you create a clear brand image! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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