Cinco de Mayo is only a few days away, and it’s a great opportunity to market your brand. If you don’t have a media plan already created, here are the 5 Do’s and Dont’s to marketing your brand on the 5th of May:
1. Don’t Skip the Research
Be sure to read up on the holiday before posting something that could be offensive or insulting to others. Take a look at what your competitors have done to see what has worked and what hasn’t in the past.
2. Do Educate When You Can
Cinco de Mayo is a celebration of the Mexican heritage and culture in the United States and is often misconceived as Mexican Independence Day, which is actually in September. Finding a way to educate on this will make you stand out from the rest.
3. Don’t Miss the Chance to Tie in Your Brand
Find a creative way to tie in what you do to the overall message. It’s a bit easier for anyone in the food or liquor industry of course, but if you are struggling, you can always offer a 5% discount.
4. Do Make Use of Hashtags
One of the best ways to get your message out there is on social. Since it’s a one-day event, plan to post a few times throughout the day and make use of #s such as #CincodeMayo or #5thofMay.
5 Don’t Forget to Have Fun
Though you should be mindful of what you post — it is a celebration after all! Content should be visually appealing, lighthearted, and engaging.
If you need help creating a Cinco de Mayo media plan that will work for your brand, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.