Halloween is over and that means one thing – it’s time to start thinking about the holidays! While we might not be rushing to put up holiday lights, businesses should be looking to get a head start on their holiday marketing campaigns. Here are a few tips to help you get started.
Holiday Marketing Tips:
Create a Media Plan – The first step towards creating a successful holiday marketing campaign is developing a media plan. This will ensure that you are taking the right steps along the way to drive and measure results.
Stay Engaged on Social Media – Use social media to let your audience know about sales, specials, and other holiday information. Just remember – avoid being too salesy! You want to come off as interesting and informative to your audience. Maintain a balance, even during the holidays.
Make Sure Your Website is Ready – Is your website ready for the holidays? Speak with your web designer and SEO analyst to make sure that any changes your site might need are made now.
Start Rolling Out Your Promotions! – Businesses will want to start rolling out their holiday promotions right before Thanksgiving. Think about what marketing medium will work best for your industry, whether it be TV, radio, digital, outdoor, or print.
If you are having a hard time developing a media plan for the holiday season, don’t hesitate to reach out to our marketing specialists. We are driven by our rigorous approach and hold no media bias. Visit our website to learn more about the different advertising services we offer here at Bloom Ads. You can also give us a call directly at 818-703-0218 to speak with one of our experts today.
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