Facebook Live is the newest way for businesses to engage with potential customers. These live videos provide users with a simple and easy way to get information about a company and its products and/or services.
Thinking of adding Facebook Live to your social marketing strategy? Follow these tips for an eye-catching Facebook Live broadcast:
Tips for a Better Facebook Live Video:
Make an Announcement – Before starting your live video, make a few Facebook posts and announcements beforehand to let your audience know when they should tune in. You can boost your announcement posts to reach a wider audience or create a Facebook ad that targets your unique business network.
Prepare Your Location – Pick a location with minimal background noise. You want to make sure that your viewers will be able to hear you clearly and without background distractions. Make sure that you have a strong broadband connection at the location you pick for your live video, too!
Be Ready to Give Live Feedback – Facebook Live has features that allow viewers to give feedback during your broadcast. They can react with one of the six emoji reactions or comment during the video in real time. Address your commenters by name and let them know that you appreciate their involvement with your live video!
Be Personable and Informative – Introduce yourself, your company, and encourage others to comment and give feedback. Always end your video with a call-to-action.
Whether you are looking for advice on your video strategy, your social media presence, or how to optimize your overarching media plan, our professionals are here to help. Visit our website to learn more about the services Bloom Ads offers or give us a call directly at 818-703-0218 to learn more.
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