FOCUS ON RESULTS AND ACCOUNTABILITY FOR YOUR MEDIA PLANNING AND BUYING
Measurement: Measuring performance is paramount to our approach. All advertising performance is tracked and monitored through to conversions. We will manage budgets and provide post media analysis for each initiative.
Brand Management: Brand Equity Effectiveness for each campaign is measured using GRPs, reach and frequency and monitored using a variety of measurements, such as cost per call, acquisition and/ or web activity. Brand Tracking, another important component of advertising metrics, monitors the health of the brand’s competitive landscape to allow for proper adjustments and provide information to facilitate day-to-day decision making. Focus groups, online surveys or social strategies are often utilized to measure brand efficacy, positioning and/ or lift. This will offer insight into brand favorability and the effectiveness of various marketing campaigns.
Consumer Engagement: We utilize tags and pixels in order to capture 1st party data to build valuable cookie pools in order to gain insight into audience behavior (Look-alikes). Access to Google Analytics, Google AdWords, Bing and any and all proprietary or 3rd party platforms being used for your marketing efforts are necessary to establish benchmarks and gauge performance.
Paid Media: Conversion metrics such as cost per call, cost per form submission, cost per sale, cost per lead, web traffic, etc. are established prior to each campaign launch (KPIs). All paid media is measured against these metrics to establish ROAS (return on ad spend).
Measurement: Reporting for on and offline measurement can be automated to provide Daily/ Weekly/ Monthly data (offline reporting requires two (2) week lead time).
Hierarchical dashboard access is available 24/7 for online performance.
Centralized dashboard to manage PPC, Display & Social Advertising
Conversions (Phone calls and Lead Forms)
Display: Clicks by Ad Group, Publisher, Impressions, CTRs, CPC
Social: Total Reach, Engagement, Clicks to landing page, CPC, Ads
Based upon client request, agency attends unlimited in-person and phone meetings regularly.