Understanding a Buyer’s Journey Towards a Purchase

How often do you go into a store and decide to buy the very first thing you see, regardless of what is it or if you even need or want it? We’re guessing never. That’s because there is a process that every buyer goes through before actually making a purchase.

When it comes to marketing your product or service, it’s crucial to understand a buyer’s journey so you can ensure your efforts end with a purchase.

The Awareness Phase

In the first phase of the buyer’s journey, a buyer becomes aware of the problem they have. This could be something as simple as needing something for dinner or as complex as having a broken arm and needing a doctor.

During the Awareness Phase, buyers consider how to educate themselves about their problem, what will happen if they don’t make a purchase, and if the problem is a challenge or easily obtained. In the example of needing dinner, the buyer could: decide takeout is easier than cooking, realize not getting dinner could result in their being famished and thus dinner is easily obtained.

The Consideration Phase

In this phase, the buyer considers the options for solving their problem and weighs the pros and cons of each option. In our example, this is when buyers would start researching local eateries and determine the pros and cons of each, such as price, waiting time for food or a table, and distance from their home.

The Decision Phase

Here is where buyers actually make a decision using knowledge gained in the Consideration Phase and choose what to purchase. Finally, our buyer has determined that, since he or she doesn’t want to wait long and is looking for reasonably-priced food, they choose an Italian restaurant less than 10 minutes away, that is well in budget.

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Showing Your Employees You’re Thankful for Them

When you run a business, few things equal the value of having good, happy employees. Your employees work tirelessly, day in and day out, to help your company succeed and deliver your customers the best service possible.

With all that they do for you and your business, don’t you think it’s a good idea to show them a little gratitude? There are plenty of ways you can show your employees you’re thankful for them!

Plan Fun Outings

Did one of your teams put in a lot of extra hours to reach a goal or help improve your company’s efficiencies? Treat them to a dinner or send them to a sports event — whatever best fits your company culture. Not only will this show your employees that you’re grateful for their hard work, but it’s a great way to help your teams bond.

Offer Parking Spaces

If your company parking lot is a bit short on spaces but has executive spots, save one to be offered to employees who do a stand-up job. You can offer it each month or more frequently, depending on the size of your company. Either way, making an employee’s morning commute easier is a great way to say “thank you.”

Celebrate Special Days

A little acknowledge of a work anniversary or birthday goes a long way. Surprise employees with a bottle of wine or a gift card to their favorite restaurant as a little treat. If you know an employee is getting married, offer him or her a wedding present.

Give Time Off

After all the hard work and effort your employees have put in, reward them with a bit of paid time off. You can decide to give an employee a full work day off or simply allow them to come in a little later or leave a little earlier.

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Earning More Positive Reviews for Your Brand

One of the first things a person does before using a product or service is look up reviews of the brand. While most business owners worry about whether their reviews are good or bad, there’s something else you should consider — do you have any at all?

Since some consumers can be deterred from using a business without good reviews, here’s how you can ensure you earn more positive reviews and are seen in the best light.

Give People A Space to Leave Reviews

You can’t earn positive online reviews if consumers have no place to leave them. Have your web developer add a page to your website where users can describe their experience with your business and give your service a rating.

You should also make sure all your listing pages, such as Yelp, Google My Business, and the Better Business Bureau, are all up-to-date and verified so users can leave reviews there as well.

Give Incentives

This doesn’t mean offering people prizes if they give you only a positive review — just if they give you one at all. Use an email list to send your customers an offer of a free beverage, coupon, or raffle entry if they head to your website and write a review of their experience with you. You’ll be surprised by how many reviews come flooding in.

Respond to All Your Reviews

Responding to reviews shows past, current, and future customers that you are listening to their feedback and using it to better your business. You may be tempted to only respond to the positive reviews and express your gratitude, but don’t ignore negative reviews.

Instead, craft a response that lets that customer (and potential customers reading it) know that you want to make things right and will use their feedback to avoid future issues.

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Productivity Tips to Work Smarter, Not Harder

In a professional position, you always want to be as productive as possible. But we know that things happen and sometimes, the clock can strike 5 p.m. and you feel like you didn’t accomplish anything all day. When that happens, you may think you need to put in more hours and stay later to get your work done — but that’s not always the case.

More often than not, you just need to make a few changes to work smarter.

Figure Out Your Best Schedule

Do you get into work every morning, raring to go and accomplish a ton of tasks, or does it take you a while to wake up and get into a groove? Whichever person you are, you should plan to work on your bigger or more difficult projects during your more productive times. Knowing what times you’re most productive can help you better plan your day and avoid procrastinating.

Get Rid of Distractions

When your brain is trying to avoid a task, something as mundane as a stack of sticky notes can be an easy distraction. Do yourself a favor, and clear your desk of clutter. You should also put your phone away and… wait for it…close your email. If you’re like most people, a single “ping” from your inbox is enough to pull you away from a task, so just close out of it for a bit each day to focus on actual work.

Do Single Tasks

While some swear by multi-tasking, sometimes, trying to focus on multiple tasks at one time can inhibit productivity and allow for more mistakes to happen. Try to do one task at a time and check them off a list as you complete them. Not only will you know, for sure, that something is done, but crossing it off your to-do list is very satisfying.

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The Benefits of Having an Athlete as an Endorser

If you’re like most people, when you’re watching TV and see your favorite NFL player sporting the same headphones that you use every day, you get a little bit excited. There’s something about having an athlete say they support a product that makes consumers more likely to purchase it. Well, actually, a few “somethings.”

When devising your advertising strategy, you should consider the real benefits of having an athlete as an endorser.

The Benefits of Having an Athlete as an Endorser

Athletes Represent Achievement

Every athlete in a professional league worked themselves into the ground to be where they are today, and fans know that. When they see one of those athletes wearing a jewelry brand or eating at a specific food establishment, there’s a psychological connection in a consumer’s mind that says, “That’s a great reward for their hard work, so I want that as a reward as well.”

Your Product is Seen as Higher Quality

Athletes make millions of dollars a year, so they can afford to buy and use high-quality products and services. When you present consumers with advertisements of an athlete using your product or service, that tells them that you’re offering something that is high enough quality for an athlete to put their name behind.

Athletes Have a Wide Appeal

While actors and other celebrities can only be liked by certain demographics — whether it be due to the type of movies they star in or otherwise — athletes tend to appeal to wider audiences. Sports can unite even the most different of people, so having an athlete endorse your brand can give you a bigger audience to target.

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Video Marketing Mistakes You May Be Making

Video is one of the most popular media in the marketing world. It offers users a visually-appealing and easy way to digest your content and learn about your brand and what you have to offer. But as beneficial as video marketing can be, there are still plenty of ways to do it wrong.

If you want your videos to be effective marketing tools, make sure you’re not making these mistakes.

Being Too “Sales-y”

While the overall purpose of video marketing is to promote your brand, product, and/or service, you don’t want to create videos that are too sales-y. These rarely perform well since they aren’t as appealing to viewers. You’re better off using your videos to tell stories, create an emotional connection with your audience, or offer your viewers helpful tips related to your industry.

Being “Clickbait-y”

Do you ever see a video on YouTube that has a super enticing title and click on it, only to be taken to a video that has barely anything to do with the title that brought you there in the first place? Online users hate clickbait and they won’t like your content if that’s the strategy you use. And even if some users still watch your content, the majority of them will see you as untrustworthy because you used a clickbait strategy just for views.

Creating Super-Long Videos

We live in a fast-paced world. Users are not going to sit there and watch an 8-minute long video on your website or social media page. You should be creating short, engaging videos that max out at around two minutes long. Anything longer than that seems to drag on and will lose viewers.

Not Closing with a CTA

Every video you create should have some type of endgame for users to take the next step. If you’re offering tips on how to improve someone’s indoor air quality, offer them the option to give you a call for professional help at the end of your video.

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Ways You Can Improve Your SEO

The internet is flooded with content that different companies are creating in order to show up in different online searches. With so much information out there, how are you supposed to make sure that your content shows up in organic searches?  Well, you improve your SEO as much as you can.

While Google and other search engines are always changing their algorithms and how they determine what content shows up higher, there are a few things you can do to make sure you’re on top of your SEO game.

Use Headers

If you’re publishing a blog on your website, it shouldn’t be one giant block of text. For both visual and SEO purposes, you should include headers, especially H2s and H3s, to make your content easier to read and show up higher in organic searches and help search engines determine what your content is about.

Improve Your Site Speed

Your site speed can have a big impact on how your website ranks as well as whether or not a user stays on it long enough to gain interest in your company. Slow sites don’t rank nearly as well as websites with faster loading speeds, and most people won’t stick around a website that takes more than a handful of seconds to load.

If your website is on the slower side, speak to your developer to see what can be done to improve its speed.

Don’t Overload on Keywords

While you want search engines to pick up certain keywords on your website to help your ranking, you shouldn’t be writing those keywords in every other sentence. In fact, overloading on keywords and using them too often on one page can seem spammy and actually hurt your ranking. You’re better off using keywords two or three times on your page at best.

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Building Brand Loyalty

Do us a favor: think about all the products you use in your home on a daily basis. When you have to replace those products, such as paper towels or a box of pasta, why do you keep picking the same brand over and over again? It’s because you’re loyal to that brand.

When marketing your product or service, it’s important to try to gain new customers, but it’s just as important to create a loyal fan base that will use your product or service for years to come. How do you do that? Well, we’ll give you a few hints.

Know Who You’re Targeting

If you’re a hospital offering knee replacements, you shouldn’t be targeting college students. Your main clientele is going to be older adults and those who are more physically active and create more wear-and-tear on their knees.

Knowing who you’re targeting not only puts dollars to better use,  but it also shows those who see your ads that you know who will best benefit from your product or service.

Show You Care

There isn’t a company on Earth that will have 100% satisfaction from their customers 100% of the time. However, in order to build brand loyalty, you have to show the customers that you currently have that you care about their opinions.

Having a good customer service team to handle issues and always responding to online reviews, whether they be positive or negative, shows your customers that you are hearing them and are using their feedback to better your brand. Customers who know they are being listened to will always be more loyal to a brand.

Create Memorable Branding

Humans are visual creatures and are more likely to remember a brand with a cartoon dog in their logo than a brand with a logo that is only text. Your customers recognize and choose your brand, in part, due to their remembering what it looks like, so make sure that you’re investing in good design.

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Tips for the Best Radio Ad

There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you don’t make your ad appealing to the listeners.

Before you send your ad out on the sound waves, make sure you follow these tips for creating the best radio ad possible.

Choose a Good Voice

When it comes to the narration and dialogue in your radio ad, you need to make sure the person you choose has a strong, clear voice that will best present your message. Choose someone without a regional accent — sorry, New Yorkers and Texans — since this helps appeal to a wider audience and avoid any language confusion.

Have an Attention-Grabbing Opening

If you’re advertising your restaurant, it’s pretty lackluster to open your ad with just your location. What people really want to hear is something that relates to them and peaks their attention — and opening your radio ad with “Want 20% off Sunday brunch?” is something that could do that. Once you have a listener’s attention, you can mention logistics, like your location, later on.

Test Different Versions of Your Ad

Don’t always assume that empathetic or strictly informative radio ads are your best option. Sometimes, slightly aggressive advertisements can have a much larger impact.

For example, if you’re advertising for a car dealership, asking “Do you start each morning screaming at your current car?” or “Is your current ride just downright awful?” can better grab a listener’s attention and be more relatable than just “Are you in the market for a new car?”

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Tips for Improving Your Management Skills

Being in a management role entails a lot of responsibility. Not only do you have to make sure everyone on your team is performing their jobs correctly and efficiently, but you’re also responsible for your team’s happiness within the company. After all, company culture starts and is influenced by management.

When it comes to improving your management skills and overall company culture, here are a few tips.

Make Meetings Fun

It’s no secret that most people don’t look forward to meetings — hence the joke “just make it an email.” Instead of having the same monotonous meetings, liven them up with games and other fun activities, such as Pictionary or darts. Dedicating five to 10 minutes of a meeting to fun can really help keep your team engaged and happy.

Schedule Work Outings

Whether it be a team happy hour or an “Escape the Room” type of activity, team outings give your employees a chance to bond outside of a formal work environment. You can ask your team what they’d like to do or you can surprise them entirely. (Just make sure you pick a day when at least most of your team can attend.)

Don’t Micromanage

Few things are more stressful than someone constantly peeking over your shoulder to check how your work is coming along. Micromanaging can stress out your employees and make them feel as if you don’t trust them to do their jobs. Just remind your team members of final deadlines and trust them to get things done on time.

Create a Bit of Competition

A bit of healthy competition never hurt anyone and can actually “light a fire” under your team and make them more motivated to work. Offer a gift card or small bonus to employees who hit a certain sales goal or who get extra ahead on work. You’d be surprised how much it can help team morale to see more of a reward for their extra efforts.

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Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364