Video Trends: Where Your Audience is Viewing Content

When was the last time you were without your phone, tablet, computer or TV?  

In our increasingly connected world, consumers almost always have a means of consuming video easily available to them.  So it comes as no surprise that video is one of the most effective ways for a brand to reach consumers.  Whether through television or digital advertisements, videos have always caught the eye of potential customers through compelling stories and interesting visuals.

Although there has been a trend in recent years away from live television and towards digital media, video remains one of the most effective advertising methods.  So how do you know where your audience is consuming video?

8 out of 10 eighteen to forty-nine year olds watch videos on YouTube. In fact, they spent 74% more time watching videos on YouTube in 2015!

With the right media plan, we can help you figure out where your audience is consuming video.  By taking a close look at your analytics, we can work to create a strategy that generates the most ROI for your business.

Visit our website to learn more about our media planning and buying services, as well as the video advertising services that we offer. Whether you are looking to advertise on Cable TV, local television, broadcast networks, syndicated television, or digital video, we can help you design and produce an innovative and engaging video advertising campaign.

You can also call 818-703-0218 to speak with one of our video advertising experts directly.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

Is Radio Advertising Right for Your Brand?

Depending on the audience you are trying to reach, one advertising method might work better than another. So how do you know if radio advertising is right for your brand?

For brands looking to reach a niche audience with a quick and affordable message, radio advertisements can be highly effective. They provide a unique opportunity to reach an audience without visualizations. It’s a great medium for storytelling, humor, and other forms of catchy advertisements.

Through radio advertising, you can target a specific audience.  Depending on the age and lifestyle of your intended audience, you may want to focus on a different type of radio station. Choose a style of music that best fits your desired audience.

It can be an affordable advertising option. Radio ads are often available at a less expensive rate than TV advertisements. They’re a great way to reach an on-the-go audience at an affordable price.

If you are looking to deliver a quick message to your audience whether locally, through satellite radio, online radio, digital stations, or syndicated radio, we are here to help you script, record and edit your radio spot.  Bloom Ads has earned its reputation as a tenacious negotiator in the radio advertising world.  We can help you get the best rates for your ad dollar.  

Give us a call at 818-703-0218 and one of our radio advertising experts will help you create the perfect media plan for your brand. You can also visit our website to learn more about the radio advertising services we offer.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

What are the Benefits of Multichannel Marketing?

Is your company marketing on the right platforms?

Multichannel marketing provides brands with the ability to interact with potential customers on the platforms that are working most effectively for their brand.  Whether through print advertisements, TV ads, Facebook, Twitter, local radio stations, or outdoor billboards, the right mixed media plan can help your message stand out from the crowd.

Here are a few of the benefits multichannel marketing can offer your business.

Benefits of Multichannel Marketing:

  • You’ll Better Understand Your Customers By advertising on multiple channels, you can reach different audience niches.  You can determine which platforms work best for your audience based on the responses you get from customers.
  • You’ll Improve Your Return on InvestmentThrough multichannel marketing you can reach new customers.  If your audience is largely active on digital platforms, and you are only advertising in print, you will miss out on potential customers (and vice versa).
  • You Can Better Manage Your ResultsBy keeping track of your analytics and setting goals for return on investment, you can better manage your results across multiple platforms.  You can compare the different platforms to see what is working best for your brand.

At Bloom Ads, we offer media planning services that make the most out of your marketing strategy.  We design your media campaign for maximum impacts – no matter what channels you are marketing on.

Learn more about our media planning services on our website, or call 818-703-0218 to speak with one of our advertising experts directly.  

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364