Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. One of the best things you can do to ensure the longevity of your business is to work with a professional consultant. This […]
Author : Stephanie Fehrmann
Is Mobile Game Advertising Right For You?
Did you know that the gaming market is expected to reach $435 billion in value by the year 2028? And this isn’t limited to console gaming, either. The widespread availability of smartphones means that mobile gaming is the market segment that’s expected to grow the most. If you’ve ever played mobile games, you know that […]
Brand Response Marketing: What You Need to Know
Brand response, direct marketing, brand advertising, huh? Many business owners are confused about what exactly brand response marketing is, and with good reason – it’s really confusing! Especially if your brand is just starting out or you haven’t tried a new type of marketing in a while. Any type of marketing takes time, effort, and […]
What is Convergence Marketing?
Is there a marketing method or technique that can guarantee success? As marketers, we’ve all wondered this. While selling products or services, one has to overcome several obstacles like the generational gap, geographic differences, technological barriers and much more. Thus, it can be hard to answer that. However, there are some strategies that have been […]
The Paid Media KPIs You Should Be Tracking
Paid media advertising can elevate your business and deliver excellent returns on your investment. It also has many other advantages, including: Increasing new customer leads and sales Broadening brand awareness Having capacity for more focused targeting Delivering insightful customer data Accessing users that might not be easy to reach otherwise However, it can also be […]
Which Social Media Platform is Right for Your Campaign Goals?
Social media platforms dominate the world of social and professional networking and they are also an essential tool for businesses in virtually every vertical. The sheer number of users, the amount of time they spend on the platforms, and the analytics tools and ad creation options provided to businesses mean that nearly every nascent marketing […]
Six Benefits of Waze Business Listings
Waze is a traffic and route-finding app that Google bought in 2013, though Google kept its original design and approach. Today, it has 30 million users in the US and 140 million worldwide. It is second only to Google Maps in the number of users who rely on it to locate businesses of interest. Monitoring […]
SEO Agency vs Consultant: Which is Right for You?
Search engine optimization (SEO) is the non-paid deciding factor in how well your online assets perform in search rankings, which has a major impact on your business overall. By now, pretty much everyone who has had any interaction with digital marketing understands the importance of SEO services, but where is the best place to find […]
How to Grow and Promote Your New Podcast
A new podcast can be a great asset for your business, here are some podcast marketing strategy tips to set you up for success.
How Does the Media Planning and Buying Process Work?
A great media planning and buying process is essential for meeting your marketing targets and delivering great ROI. Here’s how it happens.