As social distancing and working and studying from home have become the new normal, 2022 has brought many changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the start of a new year, we thought it was about time […]
Author : Stephanie Fehrmann
How to Use Chatbots for Customer Service
When designed well, customer service chatbots can help customers faster and better than live agents can. Here’s how.
Podcast Advertising
Podcast advertising is a great way to reach and engage your target audience. Podcasts are a medium that is rapidly growing in popularity, and with good reason: they are easy to listen to, informative, and entertaining. Podcasts allow people to learn and connect with one another in a unique and powerful way. There are many […]
5 Ways to Grow Your Business Using Facebook
Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Here are five ways to grow your business using Facebook.
Short-Form Video Content Trending
It seems like every day there’s a new short-form video trend popping up on social media. But what are they all about and why should you be using them in your marketing strategy? We’ve covered a lot of ground in our 20 years in the marketing industry, but we’re still learning something new all the […]
Franchise Marketing Services
Managing a franchise or multi-unit system requires a sound strategy, well-designed brand, effective franchisee and consumer communications. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership. Here are a few examples of how we’ve helped some of our clients leverage the franchise as a marketing strategy: 1) […]
Summer Colors to Implement Into Your Branding
Most people look forward to summer because of beach trips, swimsuits, and watermelon slices. But when you’re a business, there’s another exciting part of summer that you can take advantage of — the colors! Don’t be afraid to use summer shades and colors in your branding to get into the warm weather spirit and appeal […]
Summer Marketing Tips to Consider
Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your content fresh but your customers […]
Should My Brand Be Active On TikTok
Although relatively new, TikTok has proven to be a powerful tool for businesses that are looking to connect with potential customers and drive sales. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via TikTok’s video format. Why Choose TikTok: TikTok Influences Every Stage of […]
Should My Brand Be Active On Instagram?
Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram. Why Choose Instagram: Instagram Influences Purchases – Your Instagram followers are engaged, loyal brand […]