Las Vegas Performing Arts Center Case Study

Las Vegas Performing Arts Center Case Study

Objective

To increase ticket sales for an upcoming Broadway performance.

Target

Women 25-55, Las Vegas DMA

Campaign Products

  • Digital Display
  • Digital Display Retargeting

Results

Digital Display 30-days:

  • 1,974,256 impressions
  • 307 clicks
  • CTR: .02%
  • Cost per click: $17.71
  • Homepage conversions (View Throughs) – 2,159
  • Cost per homepage conversion: $2.52
  • Total Sales Conversions: 507
  • Cost per sales conversion: $10.72
  • Total revenues: $108,918.00
  • Sales revenue ratio: 20.33

Digital Display Retargeting 2-weeks:

  • 240,872 impressions
  • 154 clicks
  • CTR: .06%
  • Cost per click: $4.22
  • Homepage conversions (View Throughs) – 235
  • Cost per homepage conversion: $2.76
  • Total Sales Conversions: 247
  • Cost per sales conversion: $2.63
  • Total revenues: $52,742.50
  • Sales revenue ratio: 81.20

Panda Express Media Buying and Media Planning Case Study

Panda Express Media Buying and Media Planning Case Study

Our goal was to increase brand popularity/educate consumers in markets less familiar with fast casual Asian cuisine. Introduce brand in new and emerging markets. Create national awareness in 27 DMAs.

How did we do it?

Surround sound strategy targeting diverse audience using TV; short form and traffic radio; OOH; welcome packets; online (display & video); yellow pages, magazine and sports sponsorships & endorsements. Incorporated enter-to-win sweepstakes – Trip to China

Added Value:

Fully executed multi market enter-to-win contest. Bonus TV schedules—including live on-air chef experience; radio spots and traffic sponsorships, sponsored helicopter traffic reports, feet on the street flyer distribution at station events, huge concert ticket give-a-ways (i.e., Shakira); VIP sporting events.

Where did we take them?

Increased brand favorability, over one hundred thousand contest entries (created data base from opt-in sign-ups); generated nationwide P/R buzz for Panda Restaurant Group. During our tenure, this client grew from 400 locations to over 850 in less than 5 years.

Miracle Mint Media Buying and Media Planning Case Study

Miracle Mint Media Buying and Media Planning Case Study

Our Media Agency has been working with Miracle Mint since 2010. Our MEDIA GOALS were to
launch brand new product into market and drive sales in-store and on-line.

They originally started with a $25K test campaign but had a host of reservations:

  • TV is too expensive
  • Difficult to measure
  • Hard to execute

We overcame all objections!

How did we do it?

Track

  • Tracked pixels on TV ads
  • Developed data repository
  • Tracked ad components (creative, spot length, network, day part, etc)

Correlate

  • Determined relationship between ad airings and website activity & store sales
  • Optimized schedules

Attribute

  • Comprehended response rates and impact of specific advertising units

Zespri Kiwi Fruit

CHALLENGE: Raise awareness of health benefits of product in US & Canada while increasing social engagement

KPI: Increase retail favorability, social interaction and awareness

Approach:

·         Audience Targeted Facebook Ads

·         Creation of #zespriforlifeto increase Twitter followers

·         Audience and Content targeted Programmatic Display Ads

·         Local Broadcast TV

Results:

·         Zespri brand awareness grew between 2% and 7%

·         33% lift in brand recall (with inclusion of Television)

·         64% increase in social interaction

99 Cents Only Stores LLC

99 Cents Only Stores LLC

About 99 Cents Only Stores

  • 99 Cents Only Stores is a premier deep-discount retailer offering consumers extreme value. Primarily carrying name-brand consumable, specialty items, and general merchandise catering to local areas.

Goals

  • Increase foot traffic by 5% across all SD locations while branding the 99 Cents Only Stores new creative messaging “Do The 99”.
  • Work with marketing team to monitor and report on store transactions WOW
  • Increase social engagement.

Approach

  • Created an in depth profile for EACH store to determine demo and behavior/lifestyle characteristics within each community.  Our comprehensive media plan was designed to increase transactions in and around local stores.
    • “Surround sound” media tactics (radio, broadcast TV, zoned cable TV, digital)
    • Specific tactics, stations, dayparts, etc. were chosen to reach audience efficiently and effectively.
    • Utilized station personality endorsements to create a sense of “community” and familiarity with the 99 Brand
    • Used “find location” call to action to drive and measure customer navigations to store or location page of website
    • Continually monitor weekly transactions to optimize media mix to aid underperforming stores

Results

  • Social total engagement was 5,165 (comments, shares, likes etc.)
  • FB Likes increased by 29% in first 4 weeks
  • In-Store transactions increased by 3% within first 4 weeks of flight.

Ruckus Wireless

With years of experience running brand awareness and lead generation campaigns for technology brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our technology advertising case studies below:

Challenge: Create a recognizable brand among tech influencers and decision makers within the mid-sized enterprise space on a global scale

KPI:  Brand Awareness & Lead Generation

How?

•       Multi-layered custom digital campaign encompassing all phases of the funnel

•       Social platforms to create conversations & sharing

•       Direct to site video play targeting IT decision makers

•       Paid Search – Competitive, Brand & Enterprise

•       Asset Based Lead- Gen campaigns

Results:

44% INCREASE IN BRANDED SEARCHES

87% OF SERACH TRAFFIC IS MADE UP OF NEW USERS

16.4% YOY REVENUE INCREASE

Titan Insurance Media Strategy Test Case Study

With years of experience running brand awareness and lead generation campaigns for insurance brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our insurance advertising case studies below:

Titan Insurance Media Strategy Test Case Study

Situation

Titan Insurance is a brick & mortar and online retail store with multiple locations in 15 DMAs. Titan sells company branded products and services along with nationally recognized brands. They are a multi-channel insurance provider.

The business was being challenged by deep penetration in the industry along with the proliferation of ecommerce in the insurance space. Over 90% of their customers’ research and price shop online before making their final decision.

Our goal was to increase call volume while lowering the cost per call using call tracking and attribution reporting to measure performance. Bloom works with Titan as an extension of their marketing team in order to strategically place media at key time periods to ensure Titan is kept top of mind throughout the year.

Action

Optimize media mix in order to increase new customers – decrease cost per call (CPC), target additional demographics, improve brand favorability, maintain customer retention rate and increase online acquisitions.

TV: Spot TV, Spot Cable, Remnant, Direct Response, Sponsorships & Taggables

RADIO: Using a variety of out-of-the box formats, Bloom used radio to reach Secondary and Tertiary demos & drive call to action

DIGITAL: Introducing our local first strategy Bloom helped geo target Titan’s digital efforts

PRINT: Local and regional print publications

The Finish Line

BLOOM’s recommendation to optimize the media mix surpassed CPC goal by 21%. New business leads increased over 40% YOY. Brand favorability increased in existing and emerging markets.

St. Joseph Health Open Enrollment Case Study 2014

With years of experience running brand awareness and lead generation campaigns for insurance brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our healthcare advertising case studies below:

St. Joseph Health Open Enrollment Cast Study 2014

The goal of this campaign is new patient acquisition and broad brand awareness during the Open Enrollment period, Sept – December 2014 in California and Texas. Target demo Women 35-54, HHI >$75K, one or more children in home.

How?

Utilizing a blend of TV, radio, OOH, cinema, print and digital elements, our team executed a geo-targeted, multi-integrated, multi-message, media campaign to encourage consumers to “Choose More” in California, while in Texas our geo-targeted message is “Keep Your Family Riding High.”

Results?

Results YTD (Ongoing) – This campaign has dramatically increased online traffic and overall brand awareness. Within the first seven weeks we have 20,009 (94%) new users to the newly created OC St. Joseph Hoag Health.org/Open-Enrollment landing page. To date, this campaign has delivered 15,137,433 digital impressions with an average click through of .30%, which is considerably higher than national average of .09-.10%. Total website conversions, made up of clicks and view-throughs, is currently at 1,253. The average CPA is $72.15. Video delivery is 7,404 completed views. By mixing high impact traditional media with highly targeted digital elements, this campaign continues create awareness of the St. Joseph Health brand, while driving new patients to each Hospital in Southern California, Northern California and Texas.

Added Value: $210,000 in additional exposure.

St. Joseph Hoag Health Angels Sports Sponsorship Case Study

With years of experience running brand awareness and lead generation campaigns for insurance brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our healthcare advertising case studies below:

St. Joseph Hoag Health Angels Sports Sponsorship Case Study

The goal of this multi-year partnership was to create a multi-level, integrated sports sponsorship program whereby we could leverage the brand equity and the FAN power of Los Angeles Angels of Anaheim baseball franchise. Every year, during the regular season, Bloom executes a sponsorship that reaches over 3 million fans both in stadium and in Orange County.

How?

Bloom negotiated a 3 year exclusive category deal that included the following elements: Angel Vision Perm Runner, Home Plate Rotational signage, Premium Promotional item and supporting media exposure, print, radio, Ticketing, Hospitality Night, category exclusivity, special game opportunities, player appearances, additional playoff signage.

Results?

Results Ongoing – This partnership has dramatically increased brand favorability and awareness in Orange County for the SJHH brand. It also has provided numerous opportunities for hospital event activation, employee and team building, and community goodwill.

Added Value: During the last two seasons, Bloom has negotiated over $700,000 in additional exposure.

Millennium Health Case Study 2014

With years of experience running brand awareness and lead generation campaigns for insurance brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our healthcare advertising case studies below:

Millennium Health Case Study 2014

The goals of this campaign were to increase awareness and drive traffic to millenniumhealth.com. Target demo 1) new customer segment within the Healthcare community and 2) expand cognizance to existing customer base on the broader offering of Millennium Health through a B2B approach. 

How?

Utilizing a media blend of specialty print and digital tactics we executed a highly targeted multi-integrated campaign which included a cover wrap of Fortune Magazine, CBS Interactive, YouTube, 17 specialty healthcare publications, programmatic display and mobile products, social media and video.

Results?

Results YTD (Ongoing) – This campaign has dramatically increased traffic and brand awareness for Millennium Health. We have reached 1,490,320 print subscribers in the healthcare industry and 16,249,227 digital impressions in first two months. New visitors to the site have increased 58% since campaign launch. Average click through rates for the banner ads are at 0.155% considerably higher than national average of .09-.10%. The total completion rate for pre-roll video is currently 71%. Through an ideal balance of B2B media tactics, this campaign will be expanded in March to B2C using a combination of both offline and online tactics.

Additional Added Value: $46,470 (estimated value of FREE media YTD)

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364