Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your content fresh but your customers […]
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How Emotional Content Affects Your Television Advertisement
Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer feel something are more memorable […]
Should My Brand Be Active On TikTok
Although relatively new, TikTok has proven to be a powerful tool for businesses that are looking to connect with potential customers and drive sales. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via TikTok’s video format. Why Choose TikTok: TikTok Influences Every Stage of […]
Should My Brand Be Active On Instagram?
Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram. Why Choose Instagram: Instagram Influences Purchases – Your Instagram followers are engaged, loyal brand […]
Is Connected TV Advertising Right for Your Brand?
CTV is an amazing advertising tool for any business. People often make the mistake of referring to CTV as over-the-top or OTT. Though they are related, CTV and OTT refer to different things and should not be confused with one another: CTV represents the devices that stream video content (i.e. Smart TV’s, Gaming Consoles, and […]
How Location Affects Your Sponsorships
When you’re looking to improve your business’ image and boost sales, do you have a go-to strategy? If you’re like most companies, you may try to come out with an inspirational advertising campaign that portrays your company in an altruistic light. But have you considered putting your money where your mouth is and taking the […]
Mid-roll vs. Pre-roll: What’s the Best Place for a Podcast Ad?
Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads.
New Google Ads Skillshop Replaces Academy for Ads
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
The Best Advertising Campaigns of 2019 (So Far)
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far.
Embracing the Media Mix: How to Choose the Right Channels for Your Ads
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are.