What is Media Buying and How Will It Benefit Your Business?

Media buying and planning is the foundation for creating a successful media campaign.  At Bloom Ads, our media buying services focus on securing valuable real estate for the best price and most logical placement for your individual business needs.  We offer comprehensive advertising services across all media so that you will be able to get your message in front of your target audience, whether they be located locally or internationally.

Benefits for Your Business:

Save on Advertising Spend

By taking a look at analytics and performance, we can determine where your advertising budget is best spent.  This means that you won’t be wasting money on conventional print media if TV ads work better for your target audience (and vice versa).

Optimize Your Advertising Strategy

Since we offer comprehensive advertising services across all media, we can create a detailed strategy that offers the best ROI for your business.  By creatively optimizing your media mix across appropriate channels, we can drive a successful advertising campaign.

Expertise

At Bloom Ads, we are obsessed with generating results.  ROI is at the forefront of every ad campaign.  We work with businesses every day to deliver results – so you know our expertise will follow through to your branding needs.  We work with you to make the process of media buying simple.

We work with different vendors to determine the best  the success of your campaign.  Learn more about media buying on our website or call 818-703-0218 to speak with one of our professionals today.

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What are the Benefits of Using a TV Spot for Your Business

TVs are everywhere.  Whether you’re at home watching your favorite show, running at the gym, or eating at your favorite restaurant, TVs are constantly showing us marketing and advertising messages.  Not sure if a TV spot is the right choice for your businesses marketing goals?  Here are a few of the benefits TV spots have to offer.

Benefits of TV Spots:

You Reach a Broad Audience

TV spots are perfect for reaching a broad audience very quickly.  It is far from a targeted approach to marketing (when compared to digital marketing options), however, it does increase broad brand awareness.

Achieve a Goal

Your TV spot should always have a marketing goal.  TV tends to have a low ROI when compared to other marketing options.  However, if you have a marketing goal in mind it can be a cost-effective way to reach your audience.

Allows You to Focus On Your Customer

Who is your customer?  If you can reach your customers with an advertisement that is broad enough to meet the needs of a wide variety of people, TV spots might be the right choice for you.

Not sure if a TV spot is right for your business?  That’s ok, it’s not for everyone!  Check out this Mashable article to read more about the pros and cons of TV spots, and contact our office to learn more about the type of marketing that is best for your individual business needs.

You can also contact our office with any questions you have about creating the perfect digital marketing plan for your unique business needs.  Bloom Ads is a full digital advertising agency that specializes in online advertising, media buying and media planning.  Call 818-703-0218 to learn more about how we can create the perfect digital advertising plan for your individual business needs.

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How to Market to Millennials

In our increasingly digital world, it’s important that businesses understand how to market to millennials.  These tips will help you improve your marketing strategy to reach this new generation of customers.

Tips for Marketing to Millennials:

  • Take Advantage of Mobile Marketing – Phones are more than just a way to stay in touch with family and friends.  They’re also a way to keep up with current news, gossip, and information on interesting products.  In fact, 85% of Millennials (aged 15-35) use their phones for this purpose, according to Pew Research.  Business owners shouldn’t underestimate the value of optimizing your marketing strategy for mobile devices.
  • Create a Story – Engagement is more important than ever before.  In the digital age, people want to feel immersed in an interactive world.  By giving potential customers the opportunity to interact with your company, you can improve engagement and let your customers feel like they are part of your business.
  • Remain Transparent – Companies need to remain transparent in their marketing strategies.  Consumers want to know that a company has a mission, and that the mission is being met.  Communicate with your audience and let them see how you are creating a positive impact.
  • Know Your Audience – Millennials are more interested in experiences than products.  Certain companies use this to their advantage by promoting a lifestyle that their product supports.

This article from Mashable offers more tips on how to market to Millennials.

You can also contact our office with any questions you have about creating the perfect digital marketing plan for your unique business needs.  Bloom Ads is a full digital advertising agency that specializes in online advertising, media buying and media planning.  Call 818-703-0218 to learn more about how we can create the perfect digital advertising plan for your individual business needs.

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What to Do When Your Conversion Rate Drops

For businesses that rely on online sales, conversion rates are important.  If you notice a drop in conversion rates – don’t panic!  Here are some tips to help you figure out the next steps to take.

Steps to Take:

  1. Determine the Cause – The first step in correcting a falling conversion rate is to determine what is causing the drop.  If your website traffic is also low, you might want to see if there are any penalties against your domain.
  2. Consider the Season – After the holidays, near the end of January, consumers are less willing to spend their money.  Where as you might see higher conversion rate during other times of the year.
  3. Change Your Campaign – If you have been running the same marketing campaign for a while, it might be time to switch it up.  Marketing campaigns decrease in efficiency overtime.
  4. Look At Your Analytics – Check your analytics and look to see if your traffic is consistent overtime.
  5. Don’t Panic – The last and most important step is not to panic.  Our professionals can help you determine the reasoning behind your conversion rates and help you develop the best marketing strategy for your current needs!

Check out this article from Mashable for more tips on what to do when you notice a drop in conversion rates.

You can also contact our office with any questions you have about re-evaluating your marketing strategy.  Call 818-703-0218 to learn more about how we can create the perfect marketing plan for your individual business needs.

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Why Is Mobile So Important for Growing Businesses

How many times do you check your phone a day?  Chances are it’s a lot!

The average person spends about 2 hours and 57 minutes per day on their smartphone or tablet – and 4 out of 5 consumers use their smart phone to shop!  When we’re on-the-go, our phones and tablets are what keep us connected to the digital world.

According to Bloomberg business, time spent on mobile devices is growing when compared to time spent watching TV.  While this doesn’t mean that people are turning off their TVs, it does mean that they are spending more and more time flipping through content on their phones.

As a business owner, you want to make sure that your message is being seen where your customers spend their time.  This is why it’s so important that businesses take the time to optimize their marketing for mobile phones.   In the digital age, this means optimizing your marketing for mobile.  With a unique, interactive mobile experience, you can empower your customers, create new sales channels and generate clear ROI.

So how do you begin to optimize your marketing for our increasingly mobile world?

Create a Mobile-Friendly Website – 

Mobile websites make it easier for consumers to access your business.  Convenience and ease of use are essential to keeping your customers interested and making interacting with your business simple and easy.  In fact, Google recently implemented algorithm changes that emphasize the importance of having a mobile friendly website.  Websites that are more mobile-friendly will rank higher in Google and improve your SEO.

Optimize Your Social Presence – 

Social media is essential to any digital marketing strategy.  It’s important that businesses created content that consumers are interested in, and will engage with.  By integrating social media into your marketing plan, you can reach customers where they spend their time – on social media platforms.  It is a great way to build brand awareness.

Develop An Email Marketing Campaign – 

Email marketing targets consumers who have opted-in to receive emails from your business.  When consumers check their email on-the-go, you are interacting with them on their mobile devices.

Search Engine Optimization – 

When consumers search for your business on their mobile devices, you want to come up first.  SEO balances quality content creation and optimization with social and local marketing campaigns.

Mobile is the future of marketing.  If you are interested in learning more about what we can do to optimize your business and reach consumers where they spend their time – on their phones – contact our office.  Call 818-703-0218 to learn more about how we can create the perfect marketing plan for your individual business needs.

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Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364