Love is in the air! From serious to silly, brands are taking advantage of our chocolate buying, flower giving habits with eye-catching advertisements. Let’s take a look at a few of the most popular Valentine’s Day ads produced this year.
Valentine’s Day Marketing Campaigns:
Playing on the traditional gift of roses, Doritos took a quirky twist on showing Valentine’s Day love with the gift of a ketchup-flavored Doritos bouquet. They offer instructions on how to make your own Doritos bouquet here.
Honey Maid’s ad is built around embracing love in all of it’s forms. It shows the powerful bond between families. From adoption, to a teenager coming out to his mom to a transgender person speaking on what it has meant for his relationship with his parents, the advertisement pulls at your heartstrings and shows you just how powerful the bond of love can be. Touching advertisements like this one really connect with people who can relate.
Dairy Queen took a different approach to the romance of Valentine’s Day. In their parody advertisement, a girlfriend receives a dairy queen spoon, instead of diamonds or jewelry. Using humor in brand’s advertising strategy is a great way to catch the attention of your audience.
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