Many small businesses overlook TV advertising. However, when locally targeted, TV advertisements can be an affordable way to gain brand recognition. These tips and tricks can help you get the best possible efficiencies for your campaign.
How can you create an affordable television campaign?
Consider your location – Small businesses don’t need a national television buy. Consider local broadcast, cable or independent stations where you can focus on your local region or market.
Consider the season – Rates change throughout the year. TV advertisement rates tend to rise in the spring and fall with finales and new TV show seasons. Through media buying and media planning, a media consultant can help you determine the time of year that will have the greatest potential for ROI regarding your business.
Negotiate a Media Mix – If you are looking to buy TV advertisements through television, you may be able to negotiate other promotional activities like video streaming on the corresponding station’s website, etc. Through our media buying services we can make these negotiations on your behalf to get the most out of your advertising spend!
Ready to create your TV spot? Visit our website to learn more about our TV advertising services. We don’t just script, shoot and edit your TV spots; We also make sure that you get the best possible rates available.
You can also call 818-703-0218 to speak with a marketing expert directly. We can answer any questions you have about our television advertising services.
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