Micro-moments are critical opportunities for brands to shape the decision making process — and they can happen at anytime! As a business, you want to make sure that you are there in those “shopping moments” where consumers are looking to make real-time decisions that address their needs. Here are a few tips that will help your brand get noticed in these crucial moments.
How to Get Noticed in “Shopping Moments”:
- Be Prepared – Know your audience and the demand for your product or service. When will customers start researching what your brand offers? It’s never too early to start planning!
- Know the Trends – Think about the trends that lead to a purchase. Identify moments that you can provide potential customers with useful information or a quick way to purchase.
- Be Available – In the digital age, it’s important that your internet presence is optimized for mobile devices. This makes it possible for your brand to be there when shoppers have “I-Want-To-Buy” moments.
- Connect the Dots – More and more consumers want to connect with brands directly. Make sure that your business is available on social channels and that you are responsive to customers that interact with your brand.
Having trouble creating the right media plan for your unique business needs? The professionals at Bloom Ads are experienced in creating media plans that drive ROI — no matter what your business goals.
Visit our website to learn more about the media planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.
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