Summer is here, and people are beginning to hit the beach! For many businesses, thus begins their slow season. To keep sales up and customers interested, you have to make sure your marketing strategy is summer ready, and here is how to do so:
Do Some House Keeping
It’s time to look at your marketing strategy as a whole. Take a look at what’s worked, and what hasn’t. If possible, schedule focus groups to test out new strategies and ideas. It’s the perfect time to relate your marketing message to the season — but don’t forget to be realistic. If you specialize in a winter based service, there is no need to keep a full-blown marketing strategy out there. Scale it down and work on your marketing plan for next season. If a summer campaign fits right in with your branding, try and stand out from the rest. Think fun, light-hearted and bright!
Think Summer Socials
An excellent way to get free social content, while engaging with your customers is encouraging them to tag or mention your brand in their online photos. Offer discounts and run contests that require customers to show off your products while they are on vacation or enjoying the summer sun. Create a specific hashtag so you can track it. Another way to keep up sales come summer — advertise in summer fun spots! Amusement parks, beaches, fairs — anywhere that will draw a crowd. You can rent a booth, take out ad space, or just share local events.
When it comes to your summer marketing campaign:
- Be where the people are
- Keep it relevant to your brand
- Think outside the box
If you need help diversifying your marketing strategy, reach out to our professionals here at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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