If you don’t currently have a Mother’s Day media plan in place, it’s not too late — and you don’t need to be a flowers, candy or jewelry retailer to prosper. There are many quick and easy ways to advertise on Mother’s Day, and below are just some last minute tips you can use to do so:
Start with an Idea
Figure out how you can tie the holiday into your brand. Determine who your target audience should be and on what platforms you should be promoting your content. Use urgency in your ads — and advertise to last minute shoppers, husbands, and kids. Are you in the business of selling things? Now is the perfect time to offer express or free shipping.
Make Use of Email Campaigns
Once you have your marketing idea and target audience down, it is time to make use of your email list. Schedule email blasts throughout the rest of the week. It’s a great opportunity to countdown the days, scheduling one a day up until Mother’s Day. Highlight different products or services each time and be sure to play on urgency.
Utilize Social Media
If you don’t offer services that can be gifted, you can still highlight Mother’s Day on your social media channels. Create an image that followers can share, create a post asking your followers to share photos of how they are spending Mother’s Day,or even share pictures of your staff and their moms — anything that will tie your business into the holiday.
Need help advertising for Mother’s Day? Bloom Ads is here to help. Visit our website to learn more about our advertising services or give us a call to speak with an expert directly.
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