Bloom Ads Blog

Content Marketing Trends to Look Out For

As you prepare for 2016, it is the perfect time to fine tune your marketing strategy. Continue with what proved successful, discontinue what did not produce an ROI and incorporate current trends. Here are a few content marketing trends you’ll want to keep in mind as you develop your new...

Creating a Media Plan for Black Friday

Black Friday is just a little over a week away.  If you haven’t created a media plan for your business yet, now is the time!  No matter the size of your business, you should take advantage and create a marketing plan for the holiday season!  These tips will help you...

Why Retargeting is an Important Part of your Digital Advertising Campaign

Have you ever noticed that after visiting a website, you’re more likely to continue to see their ads?  This isn’t a coincidence.  It’s called retargeting!  Retargeting is a way for businesses to target people who have previously engaged with their product or services online. Why is retargeting so important? It’s...

How Story Telling Can Improve Your Advertising Technique

Story telling is one of the most powerful ways to make your brand relatable.  Stories are easier to remember than facts.  They create an experience that connects your audience to the brand and the story being told. How does story telling improve your marketing campaign? It Increases Revenue – It has...

Service Spotlight: TV Advertising Spots

Looking to get your message heard?  TV advertising is one of the best ways to reach a wide audience!  Paid television advertisements have been around since the 1940s, and it comes as no surprise that they are one of the best ways to catch your audience’s attention. In a world...

Why is it So Important to Have a Brand Voice?

Does your brand have a voice?  It should.  A voice is a way for you to convey to your audience who you are as a business and how you want to be perceived.  By creating a distinct, recognizable voice, you can differentiate yourself from the crowd. Why is brand voice...

What to Include on your Digital Advertising Checklist

When working to create a marketing plan that properly reflects your brand, you want to make sure that your message is consistent across all platforms. From your banner ads to your display ads to your social media campaign, you want to create a performance driven campaign that provides your audience...

How to Optimize Your Tweets with SEO

When used correctly, Twitter can be a multi-faceted aspect of your digital marketing campaign.  In addition to staying in contact with your customer base and improving brand awareness, your Twitter account can be optimized to improve your ranking in Google.  Here are a few tips to help you optimize your...

How Does Media Buying Optimize Your Marketing Strategy

As a business owner, you want to get the most out of your marketing strategy.  That’s why we utilize media buying to optimize your campaign to achieve the greatest ROI. How does Media Buying Work? A strategy is created.  With a detailed strategy in place, we do everything we can to...

What are the Benefits of Traditional Radio & Online/Streaming Radio?

Looking to get your message heard?  Radio advertisements can be the perfect supplement to your media plan when used properly.  Here are a few of the benefits they can have for your advertising campaign. Benefits of Radio Ads: You Can Target Your Audience – Whether your customer lives in your local...

How to Get the Most out of Your Landing Page

Your landing page is often the first interaction a visitor has with your brand.  That’s why it’s so important to make sure that it is optimized for ease of use, as well as for your rankings.  Looking to get the most out of your business landing page?  These optimization tips...

What to Do When Your Conversion Rate Drops

For businesses that rely on online sales, conversion rates are important.  If you notice a drop in conversion rates – don’t panic!  Here are some tips to help you figure out the next steps to take. Steps to Take: Determine the Cause – The first step in correcting a falling conversion...