Summer might seem like a slow time for your marketing, but with a seasonal plan, you can really keep your sales at a consistent level. With school out, vacations underway and people out and about, the right marketing plan can tap into all these areas (while really showcasing your talents). If you’re looking to improve your summer marketing game, here are some quick and easy tips that will help you do just that!
Watch the Weather
The summer weather can play a big part in people’s day-to-day activities. Prepare to have email and sales ready for extremely hot or rainy days. On those beautiful sunny days, work with local events and don’t forget about the foot traffic — this is where outdoor advertising will really shine. A simple street sign with a catchy phrase can have you going viral on social in no time!
Get Involved Locally
Now is the time to move your marketing out to the streets! Participate and visit local street fairs, look for more billboard options and find ways to get involved in the community. If you can sponsor last-minute summer events or attend them with some branded gear, you can gain a broader group of consumers than you had before.
Market to Last-Minute Customers
With summer coming to a close and school about to begin — now is the time to play on urgency and push those last-minute sales. Do an ‘end of summer’ countdown, and start early. As summer comes to a close, make the deals more and more desirable by offering inexpensive 2-day shipping or discounts on summer-related items. This will grab the attention of those who waited until the last-minute and make you the easy and quick choice.
If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
Don’t forget to follow us on social media for more tips!
LIKE us on Facebook
FOLLOW us on Twitter
ADD us on Google+