If you don’t currently have a customer loyalty program, it might be because you think it’s too expensive. But that’s not always the case! If planned correctly – and marketed well – a good loyalty programs will benefit the consumer and the company at hand, making it a win-win for all involved!
So, how does one come up with the perfect loyalty program? From defining your idea of loyalty to getting the word out to potential happy members with loyalty program ads, we have some helpful tips to share below:
Step 1: Define a “Loyal” Customer
This might seem easier said than done. You might have some customers that you love to see each week; the friendly ones that know how to put a smile on your face. Though they might seem like the most loyal of customers, they might not be the profitable ones.
Your loyalty program should also be based on the customers that are keeping your profits high, not just the ones that you enjoy. You can still reward those continually showing their support, but your system should benefit those who are spending a lot of money, and thus keeping you in business. Remember: the more they get back, the more they will be likely to pay!
Step 2: Make Sure It Benefits You
You’ll have to be sure there is a delicate balance on what you are giving vs. what the customer is spending. You want to be generous, but you’ll want to have a goal too. If you’re looking to increase visits or sales, then your reward has to encourage customers to do so.
If you want more frequent visits, then you can consider a punch card program. If you wish to raise your sales, then it would be best to consider discounts and coupons.
Although these methods will help you reward your patrons (while not putting you in debt), they have different results — so you’ll need to consider which one works best for you. Discounts and coupons, for example, are great for brands whose customers value bargains. Brands that want to be associated with luxury, on the other hand, may want to try something more on-brand.
Step 3: Make It Desirable, Unique, and Easy
Loyalty programs only work if your customers can see the benefits in them. You don’t want to make them “jump through hoops” — for example, customers shouldn’t have to work too hard to find information about how the program works, or to sign up in the first place. You want your base to be interested enough to reap the benefits at the end.
One way to boost appeal is to create a reward system based on customer history so that the shopping experience is personalized to each unique patron. Even personal touches like sending birthday emails can keep customers happy – and keep you on their minds.
And don’t forget to pay attention to what your competitors are doing. You want to be offering something more unique and desirable – something more enticing to your overall customer base!
Step 4: Spread the Word with Loyalty Program Ads
As professional advertisers, we know better than anyone that almost nothing sells itself – not even great deals. That’s why you need to advertise your loyalty program.
If done right, loyalty program ads can be some of the best investments your enterprise makes. Succinct messaging about loyalty programs can easily be slipped into banners on your e-commerce page or blog, as well as social media posts with relevant hashtags and eye-catching images. You can also incorporate user-generated content, such as images of happy customers reaping the benefits of your program.
So, once you’ve crafted your program, don’t forget to spread the word with social posts, content, and loyalty program ads!
Let Bloom Ads Help
Our team of professionals is here to help you create the perfect loyalty program ads for your business! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.