Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
Paid search – or paying for ads at the top of Google search engine results pages (SERPs) – is a big, important investment for many companies. Here’s how to make it work for you.
Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.