marketing tips Archives

A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of those traditional avenues, such as social media and digital marketing.

Of course, creativity in marketing is often easier said than done. So how can you make sure your marketing strategy puts you ahead of the curve while meshing well with your unique product/service and message? We’ve got you covered with these tips for creative marketing.

Join Trending Hashtags

Social media is beyond valuable as a digital advertising platform. Social media marketing helps you reach vast yet targeted audiences, meet consumers where they are (i.e. on their mobile devices), and distribute brand awareness and conversions across multiple channels. One of our favorite tips for creative marketing on social media is to label your content with trending hashtags.

Well-written hashtags help contextualize your content so that users can find it more easily. By using trending hashtags, you can involve your local business in something that is happening nationwide. Just remember to look into the trend before you post about it to make sure that it’s appropriate.

Tell a Story

Storytelling is effective on almost every advertising platform. Whether you are creating a new TV advertisement, developing a print ad, or crafting digital content, telling a story has always been the most effective way to grab an audience’s attention and transmit information in a meaningful way.

In today’s fragmented media climate, storytelling in marketing is more important than ever. By crafting a unique, specific brand narrative, you can cut through the noise and reach the consumers who need you most. A well-delivered story helps you connect with audiences on a deeper level, allowing your brand to speak to their specific identities and values. We can’t stress how important this tip for creative marketing truly is.

Hold a Contest

Contests can help generate engagement with your audience. In a marketing climate increasingly dependent on multichannel engagement, you’ll want your consumers to have as many opportunities to interact with your brand as possible. Contests specifically tailored to your product or service can help establish a community around your brand, through which customers can then express their unique selves and values.

Have your social media followers share photos or videos with you in order to win something relevant to your business. If you’re an activewear brand, for example, you may want to ask for skate or surf videos. There are as many kinds of contests as there are businesses. Find the right one for your company, and don’t forget to include a snappy, succinct custom hashtag!

Make an Infographic

People have different learning styles, and presenting the same message in a variety of ways – visually, verbally, in written form – tends to help it sink in best. But in today’s mobile, social-media-dominated climate, the power of imagery is stronger than ever. Just look at the popularity of Instagram if you need hard evidence.

Images can usually grab your audience’s attention more quickly than text. A picture is worth a thousand words, after all. And since some reports show that the average person takes no longer than 50 milliseconds to form a first impression, the speed with which you can get your message across is crucial.

Take advantage of visual marketing with a sleek infographic about your product or service. Whether in a print advertisement or shared as part of your digital strategy, an infographic can not only catch your audience’s eye, but it can also help them retain the information you are sharing in a deeper, more lasting way.

Still having a hard time putting these tips for creative marketing to use? Our digital marketing experts are here to help you develop unique content and an effective plan that works for your business’s needs.

Learn more about our media planning and media buying services directly on our website. You can also give our digital marketing experts a call at 818-703-0218 to learn more about the services our digital advertising agency can offer your business.

Our amazing planet has endured a lot, from oil spills to global warming. As Carl Sagan famously said, we need to “preserve and cherish the pale blue dot (the Earth), the only home we’ve ever known.” We celebrate Earth Day every year, but why not try to showcase what makes your brand eco-friendly throughout the entire year? If you have a sustainable product or service — let your audience know!

What Does It Mean to Be Eco-Friendly?

Eco-friendly advertising or marketing refers to selling products or services based on their environmental benefits. These offerings may be environmentally friendly in themselves, or their production process is somehow ecologically responsible. Eco-friendly advertising campaigns highlight these benefits and share them with your consumers. Here are a few tips that will help you create a successful, eco-friendly advertising and marketing strategy.

Focus on the Benefits

Think about what aspect of your product or service is eco-friendly. Are your materials locally sourced? Are they chemical-free? If your business has a “green” product or service, design your eco-friendly advertising campaigns around that aspect of your product. If your company manufactures sustainably, make sure to highlight that in your eco-friendly ads.

Think Locally

We are all busy, so it can be hard to find extra time to do more than work, spend time with loved ones, and fit in some rest.

While it’s said the more you volunteer, the more you’ll experience its benefits, volunteering doesn’t require a long-term commitment or take a considerable amount of time. Getting involved is an excellent opportunity to support local businesses and reduce your carbon footprint. Plus, you can cross promote your products or services, which is essentially a “free” public relations and eco-friendly advertising campaign in itself.

Support Environmental Initiatives

Donating to environmental organizations and communicating these efforts to your audience can go a long way in showing your belief in ecological causes. Environmental charities work to preserve and protect the environment and to promote ecological research, conservation, and appreciation.

Select charities that your business aligns with and collaborate in such a way to create eco-friendly advertising campaigns that will benefit both your business and the charity that you are looking to help. The charity may even have eco-friendly ads that you can co-brand and help bolster the legitimacy of your marketing efforts.

Always Be Transparent

With the environment being at the forefront of plenty of news stories, businesses are meeting more demand by regulators and consumers (especially millennials!) to be transparent in their environmental governance. It is essential that companies are environmentally transparent about both the good and the bad business practices they employ.

Get out in front of your competition and let your audience know about your green initiatives, but don’t exaggerate or hide negative news. If you are smart and honest with your eco-friendly ads, that transparency will foster consumer trust and recognition for your brand.

Look at Environmental Labels

Eco-labels like Energy Star and USDA’s Certified Organic are a recognizable way to let your audience know that your product is eco-friendly. Energy Star is a trusted symbol backed by the United States government that recognizes products for their energy efficiency, which helps consumers save money and protect the environment. Products that don the Energy Star logo have shown that they reduce pollutants and greenhouse gases caused by the inefficient use of energy.

USDA Certified Organic products have stringent production and labeling requirements. An example requirement is that organic products must not use genetic engineering or ionizing radiation. Organizations must also make products following the National List of Allowed and Prohibited Substances.

Become an Eco-Friendly Brand Today

As you can see it takes a great deal of work and proof to obtain eco-friendly certifications and recognition. Find an eco-label that exists in your industry and research the certification process. These certifications are a great way to verify the legitimacy of your product or service. Once you’ve gone through the effort of getting them, make sure that they are prominent in your eco-friendly advertising campaigns.

Eco-friendly advertising is a great way to show off your brand’s ethical practices, green products, and environmentally responsible processes. Always be genuine with your claims in your green marketing campaigns. Take the time to educate your customers. Let them know what actions you’re taking and what their ecological impact it will be. Successful eco-friendly advertising campaigns often leave space for your consumers and community take part in the fun. Don’t make it all about you, make it about them and the benefits to them.

If you need help developing a “green” marketing strategy for your brand, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

ADD us on Google+