Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
Proving Advertising ROI | Los Angeles
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.