We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no longer optional,” says Christina Newberry […]
social media marketing
14 Social Media Stats for 2020 and Beyond
As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it […]
The Benefits of Using a Social Media Marketing Agency
A social media marketing agency can elevate your marketing to another level by improving performance through optimization, consistency and testing.
Six Tips for Writing Social Media Ad Copy That Converts
It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips.
What is Social Listening? Plus How to Do It Well
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
How Does Social Media Affect Advertising?
While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.