14 Social Media Stats for 2020 and Beyond

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it was about time to bring all the most interesting stats on social media in 2020 together for your perusal.

Below, learn what’s changed and what hasn’t about how people are using social media in 2020.

Social Media in 2020: Facebook Statistics

1. Facebook had over 2.7 billion monthly active users as of the second quarter of 2020.

According to this figure from Statista, Facebook is the biggest social network worldwide. What does this mean? Even as talk in the public sphere turns toward new, trending platforms like TikTok, Facebook is still massively popular on a global scale and shouldn’t be ignored by marketers.

2. Facebook use among teens down.

Since 2015, Facebook use among teens has been in decline. First, platforms like Instagram and Snapchat began to eclipse Facebook for younger users, but now the big winner is TikTok. (More on that later.)

3. 88% of Facebook users are on the platform to stay in contact with friends and family.

This figure from Statista aligns with broader social media trends in 2020. At the end of the day, all demographics have stuck with Facebook as a way to stay connected during the time of social distancing.

4. 85% of videos on Facebook are watched with the sound turned off.

This statistic from Digiday will probably come as no surprise for most Facebook users. What does it mean for marketers? If your videos can’t be understood without the sound, make sure to incorporate closed captions so that people can understand what’s going on. You can also take advantage of the medium by making videos that don’t require sound to convey meaning.

5. 53% of users are more likely to make a purchase if they can contact the business directly via platforms like Facebook Messenger.

In our blog on customer service chatbots, we discussed the value of social media messenger chatbots for businesses that want to automate customer service to provide faster, more precise support to customers. This statistic released by Facebook confirms that for more than half of users, the ability to communicate with a business in a direct, digital way has a positive effect on conversion.

Social Media in 2020: Instagram Statistics

6. 54% of people admitted to making a purchase either in the moment or after seeing a product or service on Instagram.

Some marketers maintain that Instagram isn’t the best platform for purchases. However, this statistic from Facebook Business shows that over half of Instagram users are, in fact, using the platform to find and purchase products. Marketers should take this into consideration when planning their Instagram ad strategies.

7. 500 million people use Instagram Stories every day.

One of the signature features of Instagram – Instagram Stories – is also one of its most popular. According to Hootsuite, a whopping 500 million watch these every day. For marketers, Instagram Stories provide a valuable opportunity to show off your brand with entertaining video content that has a wide reach.

8. One-third of the most-viewed Instagram Stories are from businesses.

If the above statistic wasn’t enough to convince you of the value of Instagram Stories for your social media marketing strategy, this one should be!

Social Media in 2020: Twitter Statistics

9. Twitter has 145 million monetizable users daily.

According to shareholder data, in 2019, Twitter had 145 million daily users who were seeing ads (i.e., monetizable users). That doesn’t even include all the users who don’t see ads, who can still present opportunities for organic reach for savvy brands. As users continue to rely on Twitter for news in a fast-paced media cycle, brands can probably count on Twitter use being high for the time being.

10. 92% of the U.S. population is familiar with Twitter.

As mentioned above, Twitter is vital in the media and journalism world. Data from Statista estimates that almost everyone has been exposed to Twitter at some point, even if they don’t have an account. This makes Twitter a powerful reach tool for certain types of brands.

11. 80% of tweets in the U.S. come from 10% of users.

This statistic reveals a lot about what kind of platform Twitter is. Unlike Facebook or Instagram, where there’s a large variety of types of brands and content that thrives, Twitter is more specialized. Prolific users tend to be in media, journalism, politics, and related fields, and there’s a wide gap between the most and least prolific users. Brands that rely on visual and video content might need to look elsewhere for organic reach.

Social Media in 2020: TikTok Statistics

12. Users spend an average of 45 minutes per day on TikTok.

You can fit a lot of TikTok videos into 45 minutes. That’s about 33% more than the 29 average minutes spent on Instagram – meaning 33% more time for your video content to get in front of your target audience. Speaking of the TikTok audience…

13. TikTok boasts 500 million daily active users.

This statistic from South China Morning is eye-opening. While the number isn’t as high as the number of Facebook or Instagram users, it’s a big achievement for such a young platform.

14. In 2019, 49% of teenagers surveyed had used TikTok in the previous month.

This statistic from Business of Apps is in line with the conventional wisdom that TikTok is most popular among younger users. Brands with teen and young adult users should keep their eyes on TikTok trends.

Stay up-to-date with Bloom Ads

At Bloom Ads, we pride ourselves on staying up-to-date on the latest marketing and social media trends so we can help our clients stay ahead of the curve. In 2020, that has been more important than ever. Learn more about our digital marketing services today, and keep in touch with us as we keep an eye on social media in 2020.

The Benefits of Using a Social Media Marketing Agency

the word "social media" in block text

One of the most important concepts in digital marketing is that your business should always be where your target audience is. If your audience is C-level executives, ads on reputable financial or business-centric websites are going to yield more success than ads on a cooking blog or podcast, regardless of the number of visits those sites get. It’s for this reason that social media has become an indispensable tool for businesses of every size. After all, 84% of people with access to the internet use social media. Whoever your audience is, they’re on social media. 

While social media seems ubiquitous, it’s still growing at an incredible rate. Since 2019, there’s been an increase of 9.2% of people using social media around the world. At this point, your business can’t afford to ignore the ripe social media environment.

Although social media marketing initially seems straightforward, it’s an incredibly sophisticated marketing discipline. It’s true that social media platforms make every effort to be accessible to everyone and are constantly making updates to accommodate all types of businesses, big or small. Still, if you want to eliminate inefficiencies and capitalize on the social media audience, it’s best to work with a social media marketing agency. 

Whether your focus is on paid or organic social media, a social media marketing agency can elevate your marketing to another level by improving performance through optimization, consistency, and testing. 

Benefit #1 – Structure

One of the most impactful ways a social media marketing agency can ensure that your ads are impactful is by setting up a proper campaign structure tailored to your business. The way that social media companies, Facebook specifically, spend budgets can be affected significantly by the way that campaigns are set up. 

An agency also has expectations properly calibrated by experience to know how to split off a brand campaign and organize products or services so that a business can achieve its desired return-on-investment. A common miscalculation business owners make when structuring their own campaigns is that they either don’t narrow down campaigns enough or, alternatively, they split them up too finely. An agency is familiar with all of the ad types available and can structure your account in a way that takes full advantage. 

Benefit #2 – Optimization

If your business already has a well-constructed account with a properly designed campaign structure, you may think the performance you’re seeing is as good as it gets and will continue indefinitely. Another benefit of working with a social media marketing agency is that they are constantly optimizing their campaigns. 

Social media platforms are always offering new best practices, ad types, formats, and options for advertisers. Even for professional marketers, these new opportunities can be difficult to keep up with. Because social media marketing agencies generally work with a variety of different businesses, they are always finding new ways to optimize campaigns and improve performance. 

Benefit #3 – Testing

In order to be as successful as possible, social media marketers always need to be testing. Whether it’s small tasks like adding captions to a video campaign or bigger projects like which creative best supports an awareness campaign, agencies are always testing ways to enhance campaigns. Conceiving of these tests, properly setting them up, tracking the results, and making adjustments can be a lot of work, and a social media marketing agency can help take some of the work off your plate.

Social media marketing agencies also provide the benefit of applying what’s learned from other clients’ tests to your business’s campaigns. Testing is an integral part of social media marketing success, and it’s easy for business owners  to misunderstand results or  neglect testing altogether. Testing out campaigns is necessary for business owners to acquire a greater understanding of their target audience and can orient their business and goals around them more. 

Benefit #4 – Efficiency

Perhaps the most important benefit of working with social media marketing agencies is increased efficiency. Ultimately, every business owner wants to make more money. 

In this day and age, social media advertising is a valuable tool to increase sales, but it is by no means guaranteed. Investment in high quality creative, attention to detail for every aspect of a campaign, and rigorous testing all do not guarantee success. Success is gained only by taking all of those elements and properly balancing them against the business’s budget and priorities. 

Social media platforms are all too happy to let business owners waste their money chasing a positive return. Social media marketing experts know how to maximize a budget to accomplish a business’s goals because they understand the ins-and-outs of these social media platforms

Trust the Experts

If you’re looking to help your business succeed in social media marketing, partnering with a full-service digital marketing agency is the best move you can make. By increasing efficiencies, improving performance, and optimizing campaigns, no valuable stone will be left unturned. Social media marketing professionals never run out of work to do, all of which contribute to the success of your business.

Six Tips for Writing Social Media Ad Copy That Converts

As many a business owner has discovered, writing ad copy for social media is more complicated than it initially seems. Throwing up a pretty picture and a few words off the top of your head is unlikely to convert into traffic and sales. There is a real art to writing good social media ad copy, but it’s something you can learn with some knowledge and a little practice. 

Here are some tips you can use to transform your flat copy into social media copy that packs a punch.

Be A Problem Solver

They say that the best products are invented when someone sees a need and creates a product to fill the gap. The same goes for social media ads. Life is full of challenges, and people are always on the lookout for ways to make their day-to-day happenings easier. You can grab the attention of existing and prospective customers in your social media ad copy by explaining how your product/service solves a problem for them. For instance, you can lead with a question about how the problem affects them and then briefly explain how your product/service eliminates the issue.

Be Real and Know Your Audience

Everyone’s seen their share of cheesy ads on social media. When you’re brainstorming ad copy for social media platforms, think about the kind of ads that capture your interest and make you want to click. Customers appreciate honesty in advertising. Remain genuine in your message. You also need to have a clear understanding in mind of the audience you’re speaking to so you know how to approach your pitch. 

Pique Their Curiosity

Your social media ad copy should clearly grab your audience’s attention with why they’d need your product/service and then state what you’re offering. Starting with a question is a good way to approach writing this type of ad. For example, ‘Struggling to write your own ad copy? Discover the trade secrets to simplify the process.’

Give Some Direction

You may not like to be bossy in your everyday life, but in your social media ads, you need to give a little direction. Once you’ve caught their attention, you need a call to action (or CTA) to let them know what you want them to do. Phrases such as ‘call now’, ‘click here to shop’, or ‘learn more’ let potential customers know how to get to you. You don’t need added details here about the product/service itself. Copy on social media platforms is meant to be attention grabbing to entice browsers to click. Once you get potential customers to your landing page you can be descriptive because now they’ve asked for the extra information.

Be Succinct

There are times in life when you want to be flowery and descriptive. Writing effective social media ad copy is not one of those times. Most people on social media aren’t interested in wading through a ton of description before they get to the intended message. The goal is to catch their eye so that they’ll want to click to find out more. 

Test and Test Again

Often Facebook ad copy and copy for other social media platforms needs some revising to really produce the conversions you’re looking for. This is where split testing comes in. The term refers to testing two different versions of social media ad copy to determine which performs better (more ‘likes’, ‘shares’, ‘comments’, etc.). Ideally, you would only adjust one element of the ad copy at a time to properly determine which change makes the difference. 

For example, you could adjust the headline, the call to action, or any other facet and test it against the original to see which version performs the best. In this way you’ll refine the copy down to the absolute best performing combination. That said, you may not have time to tweak your ad a little bit at a time. If you’re under a time crunch then coming up with two completely different sets of copy and split testing them against one another to see which converts the most is probably the best course of action.

Bonus Tip: Trust the Professionals

Still questioning where to go with your social media ad copy? At Bloom Ads we live and breathe marketing. The marketing game is ever-changing and we make it our job to stay on top of those fluctuations. Check out our website to learn more about our services.

What is Social Listening? Plus How to Do It Well

A key component of marketing for any business is audience research. That means not just measuring how specific marketing campaigns are being received by your target audience, but also checking the pulse on your general brand sentiment. Insight about how people feel about your product, service, or brand as a whole allows you to make wise pivots to better serve your customers – and hopefully gain more in the process. This is the very ethos of social listening.

If you’re new to the concept of social listening, you may be wondering what it is and how it differs from social media monitoring. Below, we’ll break down the role of each of these brand monitoring techniques, their relationship to each other, and how to incorporate social listening into an existing social media strategy.

What is social listening?

Listening is an exchange of feeling or information between two people – one person communicating the sentiment and the other receiving it. Good listening is active and empathetic and may lead to action addressing the sentiment communicated.

Think, for example, of an exchange with your boss where you may communicate that you’re interested in gaining a particular skill set. If your boss is a good listener, they wouldn’t simply hear this information and send you on your way – they may also begin giving you assignments that allow you to develop that skill set. While this all may seem obvious, it can be immensely helpful for marketers to approach the concept of social listening from this basic truth.

The social listening experts at Hootsuite define social listening as a process that looks beyond data to “consider the mood” behind social media posts, mentions, or conversations about your product or brand. In other words, social listening consists of:

  • Tracking what people are saying about you on social media
  • Considering why they’re saying it
  • Taking concrete steps to engage with and/or address the sentiment

How is social listening different from social media monitoring?

While definitions vary, social media monitoring generally means collecting and analyzing data from social conversations. This usually consists of using social media monitoring tools that can quickly and efficiently gather lots of data from all the social platforms you’re using. Social listening, on the other hand, gets at the why of those social conversations and the how of addressing them with positive actions.

Rather than thinking of social listening and monitoring as two separate components of social media marketing, you can see them as existing on a spectrum, where the more you engage and enact informed change – whether that’s responding constructively to a negative review or shifting your entire brand strategy – the further you move from simply monitoring toward actually listening.

What are the benefits of social listening?

Turn insight into engagement. Social listening implies a dialogue rather than a one-sided exchange. By truly listening to what people are saying about your product or brand, you create an opportunity to in turn provide them with value that is specifically tailored to their concerns, strengthening your relationships with your base.

Address PR problems right away. Social media can be a double-edged sword for marketers. While you can use social to get the word out about your product or brand in the blink of an eye, so can unhappy customers. Let’s not forget that one of the daggers that brought down the notorious Fyre Festival was a viral Twitter post featuring a picture of a cheese sandwich. Social listening gives you an opportunity to address or neutralize PR disasters before they spin out of control.

Gain competitor insight. Social listening doesn’t just give you insight into your own brand sentiment. It can also help you learn how your customers think about you in comparison to your competition. You can use this comparative analysis to fill in gaps in your own strategies or learn from your competitors’ mistakes before making the same ones yourself.

Anticipate customers’ pain points. It’s a marketer’s job to address customers’ pain points, but in order to do this well, a brand must know those pain points in the first place. Social media is a great place to figure out firsthand what your customers care about and need.

Discover potential influencers and evangelists. It’s one thing to use social listening as a way to engage with unhappy customers, but it can also bring you into contact with people who love you – and are saying so online. If you notice positive word-of-mouth marketing happening online – for example, someone posting a picture of themselves at the latest marathon they’ve run with a caption raving about your brand’s running shoes – consider reaching out to these potential brand evangelists. Take advantage of these free testimonials in your marketing material and perhaps showcase them on your site with something such as a social wall.

Maintain customer relationships and acquire new ones. Social media is a great place to maintain good customer service with concise, well-constructed replies to customer posts or questions. This not only helps keep existing customers happy but communicates your value to new customers as well, showing them that you’re committed to taking care of them.

How to Make Use of Social Listening

1. Outline your goals.

In order to set your brand up for success, define your goals upfront. Are you looking for general brand sentiment? Conversations about a specific product? Insights on a particular user demographic? Decide what you want to listen for and how you’ll track those conversations. You’ll need to take careful inventory of your brand or product name and social handles, those of your competitors, relevant hashtags, and/or industry buzzwords.

2. Find where people are talking about you.

The most common social listening battlefields are Facebook, Twitter, Instagram, LinkedIn, Yelp, YouTube, or even Reddit, or anywhere that marketing happens. Not all platforms will be relevant for all brands, so determine where your customers are hanging out.

3. Pay attention to your competitors.

Remember, listening to audience sentiment about your competitors helps in two ways: it gives you a comparative analysis of your own strengths and weaknesses, and lets you learn hard lessons without making the mistakes yourself.

4. Use insights to take informed action.

Without action, social listening is simply social media monitoring. While they’re both important, social listening lets you engage with your customers in a meaningful way that can have more far-reaching benefits, including word-of-mouth marketing and customer acquisition.

Social listening does require effort and data, and there’s a wealth of automation tools that you can use to make the process more efficient. But at the end of the day, it helps to have experts who know how to measure results and use them to make wise pivots, whether that be on social media or traditional advertising venues like television or radio spots. That’s what we do here at Bloom Ads. Learn more about our services today.

How Does Social Media Affect Advertising?

Social media is the perfect tool for making sure your message reaches the right audience.

Whether you like it or not, social media is here to stay – and it’s definitely made its mark in the world of digital advertising. While traditional avenues like TV, radio, and print ads are still vital tools, companies that fail to adapt to the role of social media in advertising put themselves at a disadvantage.

This doesn’t have to be bad news. It may take some research and a little advice from the pros, but with the right social media tools and strategies, even technophobes can make concrete changes to their online presence that take advantage of the benefits social media offers.

Below, we’ll outline the state of social media in advertising and provide some pro tips for advertising through social media in your own marketing campaigns.

Social Media and Online Advertising: A Look at the Data

Even the most cursory glance at the world around you offers plenty of evidence that social media is king. We’re constantly checking our devices for notifications from platform after platform, whether for work or personal reasons – often both. Facebook Ads have become ubiquitous, influencer marketing is a vital part of the industry, and user-generated content continues to gain traction.

It’s also obvious to many of us that users continue to find ways to block or ignore ads. We probably even do this ourselves.

But what do the numbers actually tell us? Let’s look at some statistics on social media and online advertising.

  • As early as 2006 – before Facebook even took off – it was estimated that the average American saw 5,000 ads a day. That figure is believed to have grown significantly since then.
  • As of 2019, Facebook has 1.69 billion users worldwide.
  • After reaching its 10 billionth tweet just four months prior, Twitter doubled that amount to reach its 20 billionth tweet in August 2010.
  • Companies are continuously developing products specifically to help consumers block ads. Such products have evolved from TiVo to ad-blocking browser plug-ins, many of which can be downloaded for free.

What do these statistics mean for social media and business advertisers? Because social media puts so many people together in one “place,” advertisers have caught on to its amazing potential as a platform to broadcast their messages. But many argue that this has created ad fatigue for users, making it ever more challenging for marketers to cut through the noise.

Let’s break down some of the effects of social media on advertising. You might be surprised to find that despite “ad fatigue,” there are many reasons why social media is still good for advertising.

Why is Social Media Good for Advertising?

Three Impacts of Social Media on Digital Marketing

  1. Social Media Helps Communicate Value by Segmenting Markets

Most advertisers would agree that marketing is about communication and value creation. Well, social media is designed for just that. Social networks connect vast numbers of people from all walks of life and all across the globe – and that means connecting brands and consumers. With a built-in audience, social media provides amazing potential for boosting brand awareness.

But social media does more than just hand advertisers a virtual loudspeaker. In fact, advertisers already know that simply blasting a one-size-fits-all message without targeting the right audiences can actually negatively affect returns on investment.

This is where social media’s true strength comes in. Because of its ability to target specific groups of people using powerful data and algorithms, social media is the perfect tool for segmenting markets so advertisers can actually reach the right people.

  1. Social Media Turns Consumers into Message Creators

Because social media gives both brands and individuals a voice and a platform to express it, it has changed the way we send and receive messages. Social networking removes many of the barriers to expression that exist in more traditional advertising models. Companies can spend millions on a TV advertising campaign, but it doesn’t cost anything to create a Facebook post.

More importantly, social media creates the ideal space for word-of-mouth marketing and “buzz” – two things that are becoming more and more crucial in a marketing landscape where consumers value transparency and trust over what they perceive as deceptive or aggressive “sells”. Though it comes with its own pros and cons, companies are increasingly taking advantage of these values by making use of user-generated content and influencer marketing.

  1. Social Media Reduces Marketing Costs and Boosts ROI

While it can present a challenge to marketers more versed in traditional mediums like TV or print, advertising through social media  can be less expensive if done wisely. Between the low cost of posting on social networks and the huge exposure potential of word-of-mouth marketing, social media can drastically increase the profitability of spreading your message.

Not only does advertising through social media boost your returns on investment by cutting costs, but it also provides customer insights you can use to further hone in on your target audience with the right products (and messages).

Advertising Through Social Media

Tips for Reaching the Right People

When potential customers have so many messages competing for their attention on a daily basis, how can marketers cut through the noise and meet customers’ needs profitably? The key is to use social media to your advantage by zoning in on your audience and creating authentic relationships with consumers, proving your service or product speaks to their values and can meet their needs.

We’ve included some tips for the perfect marriage between social media and online advertising below:

  • Get on multiple platforms. Facebook, Instagram, and Twitter are pretty much non-negotiable, with LinkedIn not far behind, especially for products or services geared toward a more professional cohort. Coordinate campaigns across platforms so your consumers perceive a cohesive, seamless experience across your brand presence.
  • BUT – Don’t just blast every platform. Tailor your posts to the platform’s strengths. Think visual/video content and hashtags for Instagram, more verbal content for Twitter, and content targeted at industry professionals for LinkedIn.
  • Utilize customer insights through data analytics, and make use of social media’s segmenting potential to target the right audiences with the right messages.
  • Consider user-generated content and influencer marketing – but carefully consider the costs and fit for your brand. When you pursue these campaigns, you’re putting your brand into the hands of outside parties, which comes with its own risks and rewards.

The Pros at Bloom Ads are Here to Help

Want to integrate your use of social media and online advertising but not sure where to start? Don’t worry – the professionals at Bloom Ads have plenty of experience in digital marketing to go around. Contact us to get started today!

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364