How to Rock Your (Last-Minute) Back-to-School Ad Campaign

Summer has a way of slipping by in the blink of an eye. Even when you start out with the best of intentions for getting your back-to-school ad campaign on track, sometimes life just gets the better of you. If you’ve found yourself deeply entrenched in the dog days of summer with no back-to-school ad campaign in sight, not to worry. There are still some last-minute options available to rock that advertising push.

While you’ve probably missed the boat on using print marketing materials for this back to school season, social media marketing campaigns can be much quicker to put together and are often very effective. 

Photo Promo

Parents love to share photos of their kids, so what better way to engage your customers than with a picture contest ad campaign. Ask customers to submit their favorite back-to-school photos on your Facebook business page. Next, get entrants to vote and advise them to encourage friends and family to vote for their photos too. This drives additional people to your page and gets more eyes on what you have to offer. The photo with the most votes at the end of the promotion is awarded a prize such as a gift card or free product/service.

Think Targeting

When planning school campaigns, many retailers see their target audience as parents, but focussing in on specific types of customers may be more advantageous. Using offers tailored to specific groups can really concentrate your marketing campaigns to bring in traffic. For instance, according to a 2017 Bizrate survey, dads spend approximately $200 more on back to school shopping than moms do. College students are another group to explore speaking directly to. Also, don’t forget about teachers; offering a discount specifically for them can really win fans, as many spend their own money on supplies for the classroom. 

Using social media, such as Facebook and Instagram, is a great way to launch a set of customized promotions, especially when you’re working under a time crunch. Know your target audience and tailor the messages and offers specifically to them.

Email Exclusives

If you’ve spent some time building up your email list, then a quick way to get the word out about your specials is through that list. Many parents and students do their back to school shopping early, but there are always some hold-outs. Getting a friendly back-to-school ad campaign email with a special deal is an excellent way to pull in the stragglers. It provides a reminder that back to school is right around the corner and can include a special offer such as ‘free shipping’, ‘BOGO’ or ‘15% off’ to help attract bargain hunters.

Invest in Influencers

Don’t forget about local influencers when you’re working on your last-minute back-to-school ad campaign. These people are experts at getting the word out fast. Contact a handful of popular local influencers to see if they’d be interested in a basic partnership for the back to school season. Work out a rate for the number of posts about your brand that you’d like to see within the time period you have in mind. Some may even be willing to exchange their services for your product/service. Just be sure to look for influencers who regularly speak to your target audience.

Back To School Board

Pinterest may not be the first option that comes to mind when planning last-minute campaigns, but the site sees a lot of traffic and many users admit to planning their purchases on there. Create and share a few Pinterest boards dedicated to back to school and direct link the items to your product pages so that shopping them is easy.  

The Countdown Is On

You are likely feeling the pressure of launching a successful back-to -school ad campaign, but don’t forget that your potential customers are also feeling the crunch as classroom time draws closer. You can use that sense of urgency to your advantage by promoting limited-time deals. School campaigns that run for ‘one day only’ or ‘only for the weekend’ tend to be motivating, as they drive home the fact that there is little time left to catch a deal and get everything needed for back to school.

No matter which back-to-school ad campaign(s) you decide to go with, be sure that your offer is front and center. Last-minute shoppers don’t want to have to hunt around for the deal.  
Remember, we’re easy to reach if you have any questions about quick advertising ideas. Give us a call at 818-703-0218 or visit our website to learn more about our media buying and planning services. Also, keep an eye out for more helpful tips on social media.

Quick Advertising Ideas for Your Summer Ads

Summer is a great time for advertisers to capitalize on travel and large public events.
Summer is the season of soaking up rays and being outside. Children are out of school, vacations are underway, and everyone is always on the go.

Summertime can be a challenging time for many businesses, though. The habits that make summer so much fun also change shopping and spending habits. However, if you adapt your summer ads and marketing strategy,  you can capitalize on their summertime spending.

We’ve put together some quick advertising ideas that will help you do just that. Learn more below.

Quick Advertising Ideas for Summer

Weather-Triggered Marketing

The summer weather can play a big part in people’s day-to-day activities. You can take advantage of these micro-moments with summer ads specifically ready for weather situations, like extreme heat or rain. When consumers see that you are in tune with what is happening at any given moment, they will be inclined to connect more with your brand.

This strategy is especially advantageous for companies offering products and services that align with the weather. A perfect example of this might be advertising a light-weight rain jacket on a rainy day. Having an arsenal of ads and emails geared toward specific weather is a quick advertising idea that can show great rewards down the line.

Utilize Outdoor Marketing

On those beautiful sunny days, throw a sidewalk sale. Foot traffic is essential, and having your products on display as consumers walk by is a quick advertising idea that’s likely free.

If you’re a small or digital native brand with the right budget, you may even consider investing in a pop-up. Today’s consumers want memorable experiences, and there’s no better time for those experiences than the summer.

Even if your area has restrictions on sidewalk sales or pop-ups, a simple street sign, billboard, or bus wrap with a catchy value proposition will get your brand noticed in no time. It’s all about having summer ads where people are most likely to see them – and during the warm months, that’s outdoors.

Take Part in Outdoor Events

While you’re at it, another quick advertising idea is to reach out to other organizations in your community and collaborate on events. Align your business locally with sporting events, street fairs, block parties, and festivals throughout the summer. You’ll be able to get your brand, products, and services in front of new customers just by affiliation. Sponsoring these events is a way to ensure even higher visibility, with your logo present on all of the event collateral.

Local event involvement will build credibility and trust for your brand. Customers will start to think of your business as a pillar of the community and will want to support that. That word of mouth support is invaluable.

A bonus to getting involved with local events is your business showing up in search engines, like Google or Bing, for local searches, like “things to do near me.”

Messaging and Imagery

We all know that advertising is about reaching your target market for new and existing customers in the right place at the right time. One of the most unfortunate marketing mishaps, even when you are reaching the right people, is to have messaging and images out of sync with the season.

Try drawing your summer target audience in with summer ads and displays that are new and exciting. Highlight what summer is all about with summer ad verbiage – think “Sizzlin’ Summer Deals” or “Summertime Special Offers.” Capture interest with quality content photos and images that appeal to the active, recreational nature of summer.

Take Advantage of Summer Holidays

There are great opportunities to align PR and summer ads with holidays or summer-themed days. Of course, there are the standard holidays that most businesses capitalize on, like Memorial Day and Independence Day. However, you can also try posting interactive polls and contests for lesser known things, like National Hot Dog Day or National Parks Week.

This light-hearted strategy can be a fun way to get your customers to post their favorite unique hot dog recipes, for example, on Facebook, Twitter, and your other social media platforms. This quick advertising idea can generate viral brand engagement if done right.

Summer Gifts and Giveaways

A great way to grab attention and draw customers in is with a free giveaway. Everyone loves something for nothing. What can your business offer that shoppers would appreciate? It could be something as simple as a branded frisbee or beach bag.

Try to make these marketing ideas relevant to your company. Do you offer a service that would allow someone more free time to enjoy summer activities? Focus on what your customers might value most, don’t just make swag for the sake of making swag.

Market to Last-Minute Customers

As summer starts to draw to a close, business owners or marketers should change their messaging and strategy again. Focus on an end-of-summer blowout sale or some other message that aligns your brand with the season. This seasonal message shift will signal to returning and potential customers that your brand is plugged in and ready to cater to their needs.

The closing of the summer season is the time to play on urgency and push those last-minute deals. Do a countdown, making the deals more and more desirable by offering inexpensive 2-day shipping or discounts on summer-related items. This will grab the attention of those who waited until the last minute and make you the easy and quick choice.

Got Questions?

If you have any questions about any of these quick advertising ideas or the services that we offer, do not hesitate to reach out or call 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

Don’t forget to follow us on social media for more tips!

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364