Black Friday is just a couple of weeks away – do you have your holiday advertising strategy in place? As consumers gear up for the biggest shopping day of the year, brands need to make sure that they are catching consumer attention in crucial “I-want-to-buy” moments. This year, make sure that your advertising strategy is mobile-friendly!
Mobile makes it easy to explore different retail options and brands online, no matter where a consumer might be! In fact, 64% of smartphone shoppers turn to mobile search for ideas about what to buy before they head out to the store. This holiday season, you can be sure that consumers will be checking for the latest sales and reviews on their smartphones before heading out to do some Black Friday Shopping.
- They Will Search For Inspiration – Around this time of year, consumers search online for holiday gift ideas. Whether they are looking for “great gifts for mom” or “cool gifts for kids,” you’ll want to make sure that your brand is there in those research moments.
- They Will Plan In Advance – Consumers want to check for the latest deals and sales online before they head out to the store. This is even more true on Black Friday, when consumers want to make the most of their holiday shopping.
- They Will Check Mobile First – 76% of people who search for something on their smartphone visit the business within a day. Make sure that your business listings are up-to-date and optimized for your holiday marketing strategy.
If you have any questions about how to create an effective media plan for your business, don’t hesitate to reach out to our experts here at Bloom Ads! We create media plans that will help drive ROI for your business through the holiday season. Visit our website to learn more about the advertising services we offer here at Bloom Ads or give us a call directly at 818-703-0218.
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