It’s the most wonderful time of the year! The holiday season is perfect for developing connections with your brand’s unique audience. However, it can also be hard to make your message stand out when consumers are already bombarded with ads, sales and promotions. What is it that makes a holiday marketing campaign effective?
Keys to a Great Holiday Marketing Campaign:
Target Emotions – The holidays are full of friendship, love and gratitude. Targeting these emotions in your holiday marketing campaign will help your message stick.
Make It Shareable – Shareable content is essential in our digital, on-the-go world. Make your marketing content easy to share with friends, family and loved ones — no matter where they are.
Be Consistent Across All Platforms – Consistency is key when it comes to branding. While you should be optimizing your marketing strategy for each outlet, you want to make sure that you are also sending the same message.
Have the Right Timing – Target your audience during the right time of year and the right time of day. Think about your demographic and their needs.
Tell a Story – Does your brand have a story to tell? People are more likely to remember your message if they can develop an emotional connection to the story that you are trying to convey.
Are you struggling with creating an out-of-the-box holiday campaign? Our innovative mixed media plans are designed with your budget in mind. Contact the professionals at Bloom Ads to learn about the services we offer — including TV advertising, digital advertising, radio ads, print and more!
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