Las Vegas Performing Arts Center Case Study

Objective

To increase ticket sales for an upcoming Broadway performance.

Target

Women 25-55, Las Vegas DMA

Campaign Products

  • Digital Display
  • Digital Display Retargeting

Results

Digital Display 30-days:

  • 1,974,256 impressions
  • 307 clicks
  • CTR: .02%
  • Cost per click: $17.71
  • Homepage conversions (View Throughs) – 2,159
  • Cost per homepage conversion: $2.52
  • Total Sales Conversions: 507
  • Cost per sales conversion: $10.72
  • Total revenues: $108,918.00
  • Sales revenue ratio: 20.33

Digital Display Retargeting 2-weeks:

  • 240,872 impressions
  • 154 clicks
  • CTR: .06%
  • Cost per click: $4.22
  • Homepage conversions (View Throughs) – 235
  • Cost per homepage conversion: $2.76
  • Total Sales Conversions: 247
  • Cost per sales conversion: $2.63
  • Total revenues: $52,742.50
  • Sales revenue ratio: 81.20