Our Media Agency has been working with Miracle Mint since 2010. Our MEDIA GOALS were to
launch brand new product into market and drive sales in-store and on-line.
They originally started with a $25K test campaign but had a host of reservations:
- TV is too expensive
- Difficult to measure
- Hard to execute
We overcame all objections!
How did we do it?
- Tracked pixels on TV ads
- Developed data repository
- Tracked ad components (creative, spot length, network, day part, etc)
- Determined relationship between ad airings and website activity & store sales
- Optimized schedules
- Comprehended response rates and impact of specific advertising units