99 Cents Only Stores LLC

About 99 Cents Only Stores

99 Cents Only Stores is a premier deep-discount retailer offering consumers extreme value. Primarily carrying name-brand consumable, specialty items, and general merchandise catering to local areas.

99 CENTS ONLY STORES LOGO

Goals

Increase foot traffic by 5% across all SD locations while branding the 99 Cents Only Stores new creative messaging “Do The 99”.

Work with marketing team to monitor and report on store transactions WOW

Increase social engagement.

Approach

Created an in depth profile for EACH store to determine demo and behavior/lifestyle characteristics within each community.  Our comprehensive media plan was designed to increase transactions in and around local stores.

o“Surround sound” media tactics (radio, broadcast TV, zoned cable TV, digital)

oSpecific tactics, stations, dayparts, etc. were chosen to reach audience efficiently and effectively.

oUtilized station personality endorsements to create a sense of “community” and familiarity with the 99 Brand

oUsed “find location” call to action to drive and measure customer navigations to store or location page of website

oContinually monitor weekly transactions to optimize media mix to aid underperforming stores

Results

Social total engagement was 5,165 (comments, shares, likes etc.)

FB Likes increased by 29% in first 4 weeks

In-Store transactions increased by3% within first 4 weeks of flight.