CHALLENGE: Raise awareness of health benefits of product in US & Canada while increasing social engagement

KPI: Increase retail favorability, social interaction and awareness

Approach

Audience Targeted Facebook Ads
Creation of #zespriforlifeto increase Twitter followers
Audience and Content targeted Programmatic Display Ads
Local Broadcast TV

Results:

Zespri brand awareness grew between 2% and 7%
33% lift in brand recall (with inclusion of Television)
64% increase in social interaction