CHALLENGE: Raise awareness of health benefits of product in US & Canada while increasing social engagement

KPI: Increase retail favorability, social interaction and awareness

Approach:

·         Audience Targeted Facebook Ads

·         Creation of #zespriforlifeto increase Twitter followers

·         Audience and Content targeted Programmatic Display Ads

·         Local Broadcast TV

Results:

·         Zespri brand awareness grew between 2% and 7%

·         33% lift in brand recall (with inclusion of Television)

·         64% increase in social interaction