Ruckus Wireless

Challenge: Create a recognizable brand among tech influencers and decision makers within the mid-sized enterprise space on a global scale

KPI:  Brand Awareness & Lead Generation

How?

       Multi-layered custom digital campaign encompassing all phases of the funnel

       Social platforms to create conversations & sharing

       Direct to site video play targeting IT decision makers

       Paid Search – Competitive, Brand & Enterprise

       Asset Based Lead- Gen campaigns

Results:

44% INCREASE IN BRANDED SEARCHES

87% OF SERACH TRAFFIC IS MADE UP OF NEW USERS

16.4% YOY REVENUE INCREASE