Yoke Messenger

CHALLENGE: Launch a brand new social App throughout US market

KPI: Brand Awareness & Lead Generation

Approach:

Multi-layered custom campaign encompassing all phases of the funnel

·         National Cable TV to reach audience at scale

·         OOH to build awareness

·         Social platforms to create conversations & sharing

·         Custom contest with CTA

Results:

·         Spend: $39,132.72

·         Leads: 3564

·         Cost per Lead: $10.98

·         Over 3500 downloads in first 3 weeks