What's The Difference Between Generation Z and Millennials?

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Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z.  These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will help you see a better ROI. So what makes them different?

Millennials

Have More Tolerance. Whether it’s a slow website or a disconnected phone call, they are more likely to give failed experiences another shot, while the younger group will move on to something else.

Have More Brand Loyalty.  Since they are slightly more tolerant and have a larger attention span, they are more likely to be a loyal customer and repeat buyer. They are more compelled to click on advertisements and are more concerned with a good price.

Generation Z

Shop Differently. They are looking at the overall value. Generation Z is less likely to make purchases online and those who do say it’s because it saves them time. Most are shopping in stores because they want to avoid shipping costs or they need it right away.

Tend to Have Higher Expectations. They are used to a world of instant gratification and expect retailers and businesses to follow suit. Because of this, they are less likely to have any brand loyalty and are more interested in an overall experience. If you pinpoint the similarities between the two and go above and beyond to reach Gen Z’s needs, you’ll be sure to meet Millennial’s needs too.

The experts at Bloom Ads can help you create a media plan and strategy that will speak to Millennials and Generation Z. Give us a call or visit our website to learn more about our media buying and planning services.

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How to Win Customers on the Consumer Journey

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The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and reviews you can learn a lot about a consumer's wants and needs — putting you a step above the rest.

So where should you start?

Map it Out.

Creating a customer journey map will help you understand when, where and how customers have connected with your business. Whether it focuses on a particular part of the story or an overview of the complete experience, the primary purpose is to pinpoint critical interactions so you can better understand your customer base. It’s also an excellent way to discover moments where you can enhance the consumer experience.  

Don’t Underestimate Reviews.

Embrace customer ratings and feedback. This is an important part of building your brand’s reputation and can profoundly influence a buyer's purchase. Use reviews in advertisements or place them on your website to help turn a weary customer into a lifelong one. Don’t forget to respond to them, too! A company response shows that you value a customer's business and gives a more personal touch.

Think Multiple Platforms.

No matter what your business, you want to be available to customers on all possible platforms. In a world that is always on-the-go, a mobile-friendly, easy to navigate site will always win over the buyer. Being reachable through multiple devices will also broaden your range of customers and give you an advantage over your competitors.

Need help mapping out your consumer journey? The Bloom Ads professionals can help you build a clear strategy across all relevant channels that will turn customers into long-time consumers. Visit our website or give us a call directly at 818-703-0218 to learn more about our media planning services.

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Memorial Day Marketing Tips for Your Brand

Memorial Day is just around the corner —  do you have your marketing strategy in place? If you are struggling for ideas or you are not sure what the best approach might be, consider the below tips:

Do Your Homework.

See what your competitors have done in the past and use this as inspiration. Look out for weekend events in your local community and make use of popular and top performing hashtags.

Make Use of Social.

Each platform might have a different customer base, but your message should still be clear and consistent. Make your posts engaging and shareable and don’t forget to use the relevant holiday hashtags that you looked up.

Be Honorable.

Though the holiday might reflect the start of summer, it’s also a time of remembrance. Find a way to show your support and try a bit of storytelling. Use this as an opportunity to get your employees involved, as it will showcase your brand's warm and relatable side.

Get a Headstart.

Beat your competition to the punch and start marketing as soon as you can. Remind people of the upcoming holiday and use urgency when relevant. Just don’t wait until Monday to post.

It’s not too late for a Memorial Day Marketing Strategy, and the experts at Bloom Ads are ready to help. Our innovative mixed media plans are designed with your budget in mind. Contact the professionals at Bloom Ads to learn about the services we offer -- including TV advertising, digital advertising, radio ads, print and more!

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How to Diversify Your Advertising Strategy

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Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it —  which means it worked!

Though an advertising campaign starts with an overall strategy, it should continually be changing, as a truly diverse and ever evolving set of ads can bring you more business.

So Why Should Your Brand Diversify its Advertising?  

  • To reach a wider audience

  • To increase brand awareness

  • To achieve faster and more accurate results

How to Switch up Your Strategy:

You might already have a full spread of ads across all mediums, but are you using them to your advantage? These few tips will help broaden your reach while gaining the best ROI for your campaigns.

Keep up With the Times.

Technology is always evolving and constantly updating. Being aware of these changes will keep your brand visible and present.

Expand Your Platforms.

The more exposure, the better! Making use of several mediums will gain your brand access to a diverse range of individuals and potential customers. Be sure to keep this in mind when coming up with your creative.

Freshen Up Content.

Time sensitive content will catch customers eyes. Play on holidays, events and trends and don’t forget to be unique!

If you need help diversifying your advertising, reach out to our professionals here at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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What is a Media Planning Agency?

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No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start advertising, your first step should be to hire a Media Planning Agency.

But you might be asking “What is a Media Planning Agency?”

Media Planning Agencies focus on strategy and analytics to ensure that your creative concepts are successfully driving ROI. They develop a detailed plan for all forms of advertising based on your needs and budget. Through extensive research, they will define a target audience, create a clear creative concept, and decide on the best markets for your message.

What They Include in Their Plan

Your media plan should aim to help you reach existing customers and gain new ones, while being efficient and profitable. To do so, planners have to factor in:

  • Reach

  • Impact

  • Frequency

  • Brand Voice

Mixing strategies and pinpointing what might be under performing, they always have your cost in mind. They decide when, where, and how a particular ad will be featured while stretching your budget and increasing your reach.

At Bloom Ads, we’re obsessed with research and driven by our rigorous approach to analytics. Our media planning and buying experts are here to help you drive ROI. To find out more about the services we offer you can also visit our website  or call us at  818.703.0218

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Why You Should Be Advertising on Social

As a business owner, you might find yourself asking, “why do I need to advertise on social media?”

For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of potential customers. So if you haven’t already done so, here are just some of the reason why you should invest in a social media campaign:

It’s Extremely Cost Effective.

With organic social media marketing, you can engage an audience that has already shown interest in your brand. To expand the reach and target new potential customers, you can use paid social advertisements that can be targeted based on interest, demographic, shopping habits and more. Since they are extremely measurable- it’s a great medium to test out your ideas. Run campaigns with similar advertisements to see what images and copy get the best responses. You can also set your budget and edit as needed, leaving the cost completely up to you.

It Offers More Direct Targeting.

When you advertise on social media, you can put advertising dollars behind your content — and target based on age, location, interest, job type, customer base, purchase history and more. If you are advertising a sale, you can even target your promotion towards someone who recently purchased from a competitor. Your targeting is not limited to your account either. You can change your audience based on the type of content that you are promoting, leaving you with more opportunity to hit different incentives and goals.

You Have Options.

Your options are steadily growing, and with a bit of research, you can put your money into a platform that has a customer base you’d like to engage. It is also a wonderful way to broaden your brand's recognition and name.  You can create advertisements that will bring the user to your page. Once they are there, they are more likely to engage. The more you interact with them, the more likely you are to gain a loyal and happy customer.

Need help launching your social media campaign?  Our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Why You Need Your "Story"

Why You Need Your "Story"

Though you might be eager to show off your awards, customers may not always want to read about them. They want to know who you are, what you do, and why you do it. They want to know your experience, your background, and your “story.” It’s an important part of earning trust and making connections with your audience. Here are just some of the reasons why your company’s journey should be part of your marketing strategy:

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5 Ways to Make Your Media Plan More Organized

5 Ways to Make Your Media Plan More Organized

Whether you are a local business owner or you manage a national brand, creating a media plan that drives ROI can get confusing. Between traditional and digital media, it seems like there’s a new outlet to keep up with every day. In honor of National Get Organized Day, we thought we’d share some tips and tricks for keeping yourself and your media plan organized this quarter.

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Tactics You'll Want to Include In Your Mother's Day Marketing Strategy

Mother’s Day will be here before you know it — do you have a media plan in place?

For businesses, Mother’s Day is an opportunity to connect with customers, build relationships and boost sales. In fact, it’s one of the biggest commercial holidays of the year! Many people don’t realize that Mother’s Day appeals not just to moms, but to all of the people in their lives. Here are a few tactics that will help you create a creative and effective Mother’s Day marketing strategy for your brand.

Mother’s Day Marketing Tips:

  • Run a Contest - Everyone loves a giveaway! Run a Mother’s Day contest that gets your consumer base involved — and offers a prize to those who enter. Have your target audience share their favorite memory or photo on your social channels, create a promotion-specific hashtag, or encourage them to give their email address to enter to win a specific prize.

  • Offer Sales and Specials - Sisters, brothers, daughters, husbands, grandchildren and friends will all be on the lookout for the perfect gift to give the moms in their lives. Offer a Mother’s Day specific special that targets this demographic.

  • Run a PPC Campaign - Work with your digital marketing team to run a PPC campaign for your Mother’s Day products or specials. Don’t spend all of your ad dollars in the beginning though, there will be plenty of last minute holiday shoppers!

  • Start Promoting Early On - Mother’s Day searches begin to climb in mid-March. If you haven’t started to think about your Mother’s Day strategy yet, be sure to put a plan into action sooner rather than later.

If you need help creating a Mother’s Day marketing strategy that drives ROI for your brand, do not hesitate to reach out to our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How to Create a Billboard that Catches Your Audience's Attention

How to Create a Billboard that Catches Your Audience's Attention

Billboards are everywhere — and even in a distracted, digital world, billboards remain a powerful branding and advertising tool for businesses. However, since the billboard space can be very competitive, it is important that you strategize to create something that is creative, eye-catching, and memorable. These tips will help you create a successful billboard advertisement.

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What Does the Future of Digital Marketing Hold?

What Does the Future of Digital Marketing Hold?

Digital marketing is constantly changing to become more advanced, targeted and efficient. The best practices for digital marketing five years ago were drastically different from today — and in five years from now, we can nearly guarantee they will be drastically different again. So what is it that the future holds? Here are a few digital marketing trends that your business will need to keep an eye on.

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How to Optimize Your TV Ads for Short Attention Spans

How to Optimize Your TV Ads for Short Attention Spans

Did you know that the average human attention span is just 8 seconds? With all of the distractions that we have in the world around us, it’s becoming harder and harder for brands to keep viewers interested in their advertisements. That’s why it’s so important that TV advertisements are optimized for shorter attention spans and designed to keep viewers engaged. Here are a few tips to help you optimize your television advertisements.

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