How to Take a Marketing Strategy From Bad to Good

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It’s never a bad idea to thoroughly look over your marketing strategy from time to time. Sometimes while you’re doing your research, you might find that your plan just isn’t working, but don’t write it off just yet. Sometimes all you need is a little revamp to take your marketing strategy from bad to good!

Wait it Out

Some plans will take awhile to pay off, so patience is key. A strategy can take a long time to develop and though, PPC campaigns might show an ROI right away, that’s not the case for SEO. So knowing your time frames can help you know what is working and what isn’t.

Retarget

One of the most important parts of your campaign is to target to the right audience. A broad audience might get you more exposure, but it could also be wasting your money, and it might be reaching the wrong demographic. Make sure your message is relevant to the audience you are looking to capture, and you are sure to see a more successful campaign.

Don’t Forget to Test

Your campaign should always be improving and to do so, you’ll want to AB test. Running different messages in the same environment can show you want works for you and what fails. AB testing is something that you should do periodically to ensure that your campaign messaging is successful.

Out with the Old

If you keep hitting a wall with your strategy, it might be time to go back to the drawing board. Whether you go with a new angle, a new budget or a whole new strategy— change can be good. A little tweak can be all you need to see a big ROI.

If you need help creating a good marketing strategy, reach out to the professionals at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Is Your Marketing Plan Ready for Some Football?

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Football season is officially here and now is the time to use it to your marketing advantage! No matter where you live or who you root for, one thing all football fans have in common is their excitement for the game. So if you are looking to increase engagement, gain new customers, and increase your ROI, here are just a few of the ways you can blend football into your marketing plan:

Show Community Involvement

Sponsoring a football team or showing your support through ads or social is an excellent way to show your community you care! Beyond professional games, you have high school and college too. Contributing to your community can show your existing customers your intentions while gaining you some new ones.  

Promote on Social

Football is a perfect reason to create content for your social pages, and grab some user content too! Ask followers to share a pic of themselves in their favorite jerseys, talk about your office's fantasy football league or just create a discussion about last nights game. Not only will it engage followers but it can gain you some new ones too!

Look into Sponsorship and Endorsements

A carefully planned endorsement can do wonders for any business, big or small. A face to your product or services can bring trust, loyalty and brand recognition. Another great way to get your name out there is through sponsorships. With it can come in stadium marketing, in person appearances and more! To know how to land an endorsement and sponsorship deals that will pay off, you’ll want to talk to an expert.

Looking to get more involved in sponsorships or endorsements? The experts at Blooms Ads can help. We encourage you to learn more about the digital marketing services that we offer on our website.

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The About Me Page Mistakes to Avoid

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Though it might seem like an afterthought, your website’s about me page should be the most planned out page on your site. It’s your introduction to the world, and it represents your brand,

and many of us are simply breezing through it. So to gain more customers and represent your brand's voice, here are the about me page mistakes to avoid:

Not Explaining Why You’re a “Yes”

When it comes to your website, your about me page is your major selling point. You want it to tell your story, but often business spends too much time talking about their accomplishments and not enough time explaining what they have to offer. Be personal and show who you are as a brand, just make sure what you can offer your customers is adequately represented.

Lacking Visuals

We are in a world filled with mobile users and short attention spans — so if your about me is too wordy, people will be likely to scroll on by. Try utilizing bullet points, photos, and videos when possible. Keep paragraphs short and use headlines when needed. Don’t forget to add in an opt-in form to gain you more email subscribers too!

Lack of Direction

Since people often land on your about me page first, you’ll want to use every opportunity to direct them to other areas of your website; this is the perfect spot to link to your services pages, blogs, and content. So when you are about to sit down and write your about me, don’t forget to bring attention to the rest of your site. Otherwise, users will click out and never return.

Not Promoting Your Reviews

The about me page is the perfect place to upload all your positive reviews and achievements. Add a testimonial section that scrolls through as readers are on the page, or add screenshots of your awards, mentions, and accomplishments. A visually appealing section will get a lot more attention than three paragraphs deeply explaining it.

If you need help developing your overall marketing strategy, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Marketing Books Every Business Should Read

In need of a new book or looking to brush up on your business skills? Well, you have come to the right place! Below are just some of the top marketing books that any business owner or CMO can benefit from. So get ready to learn:

Hug Your Haters by Jay Baer

If you are looking for a customer service book with a little humor behind it, this is it! This book brings the reality of the customer service world to light, and how modern technology has changed it. It touches on the impact of reaching out to customers on social and how to never leave a comment or complaint unanswered.

Outside Insight Jorn Lyseggen

Dive into a more data driven way of thinking with this out of the box read! Jorn encourages readers to look beyond their data and is packed full of tools for forward thinkers. With examples from of the top industry leaders, this is a must if for the forward-thinking professionals.

They Ask You Answer by Marcus Sheridan

An inspiring success story that we can all learn from, this book highlights how a struggling business grew into a million dollar industry all through content marketing! Through answering questions and building a web presence, they were able to produce advocates for their brand that helped get them the success they see today.

Everybody Writes by Ann Handley

With the internet and social media fastly growing, more and more our words have become part of our marketing — so why not embrace it! Whether you are looking to brush up on your grammar, or are looking to strengthen your content to stand out from the rest, this book is a must-read! Written to help readers channel their writing abilities, by the end of this book you are sure to be an expert in content creation!

If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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The Importance of Sponsorship For Small Businesses

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Every single business, big or small can benefit in one way or another from sponsorships. Participating in a sponsorship ties you to your community and exposes your brand to a new and broader audience — especially for small businesses. So if you are looking to increase your brand recognition and beat out your competitors, here’s why sponsorships are vital:

Drive Sales

Choosing a sponsorship means getting your name out there. With the right marketing and exposure, you are putting yourself in the perfect situation to gain new customers and drive sales. So spending a little now can pay for itself in the long haul!

Getting Through to a Niche Audience

When you choose to participate in a sponsorship, you are choosing to market to a particular type of audience — one you might not usually be exposed to. With a ton of routes to go, you have options on who see your brand. So when it comes time to pick your sponsorships, choosing the right ones can get you new and lifelong customers.

Brand Your Business

Showing that you are committed to your community will you relatable as a brand. A relatable brand is a trustworthy one and customers will see that. When it comes between you and a competitor — showing you are giving back will quickly make you the one to choose. Just think of it as good publicity.

You Have Options

If money is an issue, there are a variety of sponsorships routes you can go. Whether you do a day of service, offer your space for a meeting, or hold a fundraiser —  you are putting your brand out there in a positive way; so explore your options and get into sponsoring today.

Looking to get more involved in sponsorships or endorsements? The experts at Blooms Ads can help. We encourage you to learn more about the digital marketing services that we offer on our website.

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Fall Marketing Tips to Consider

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Fall is here and so should be your marketing strategy! With the start of the season comes new sports, back to school and temperature changes and all are great ways to grab customers attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your content fresh but your customers engaged. So if you are looking for new ways to market this fall, here are a few tips:

Play on the Season

With fall sports starting and school back at it, your marketing should reflect that. Market to college students, football fans, and parents sending their children off to school and offer discounts or sales that reflect that. Hit local fall festivals to get your brand and name out there. Join up with local vendors if you can — just keep your name out there and visible while people are still enjoying the weather.

Plan for The Holidays

Now is the perfect time to hint to the winter holidays coming up. Start a countdown or hint towards the stress of shopping. Planning a fall marketing plan that blends into your winter can be another sure fire way to stand out from the competitors.

Get Rid of Summer Inventory

One way to get attention is to hold an end of summer blowout! No matter where you do it at home or at a local event — it will be sure to catch some eyes.  Have a booth and music themed around summer and hand out some branded summer inventory such as beach balls and frisbees to catch their attention. The summer might be ending, but being the only one to embrace the fun of summer will guarantee you a few new customers!

If you need help developing a seasonal marketing strategy for your brand, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Why You Should Research Your Competitor

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We all know the common phrase “keep your friends close and your enemies closer.” So shouldn’t your competitors be lumped in with that too? Knowing who you're competing against and what they are offering can give you a leg up and will allow you to be prepared for any answer new customers may have and it’s a great way to get new ideas. So if you aren’t already doing so, here’s why you should be thoroughly researching your competitors:

Decide The Competitors to Research

Before you begin your research, you’ll want to know who you should be researching. Of course, you’ll want to keep a close eye on your local competitors but don’t limit yourself to size. Whether big or small, you can learn a lot from them. Besides, if they are dealing with a much larger customer base, they must be doing something right.

Learn From Other’s Mistakes

You’ll want to know what your competitor is selling and how. Keep an eye out for their marketing and for any changes that they might have done in the last few months.  Check out their social pages and do a google search.  Reading their reviews, seeing their branding and their customer base can show you their strengths and weaknesses. Knowing what isn’t and is working for them will give you some idea of where your marketing should go.

Offers You Insight into Market Trends

Keeping an eye on your competitor will keep you ahead of the marketing trends. If you notice your competition has changed up their marketing, started slashing prices or began offering their clients new services chances are there’s a reason for it. Companies do some research before altering their strategy, so if you notice a significant change, it came for a good cause, and you might want to do some research to back it up.

If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about the media buying and planning services that we offer.

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The Future of Online Marketing and What it Means

Marketing is an ever evolving industry and to be successful; you have to know what’s up ahead. Though no magic ball can adequately tell us what the future of marketing is going to look like, we can still have a general idea. As the internet continues to evolve, so must the marketing campaigns. So what does the future of marketing have in store for your business and your customers? Here’s what we believe might lie ahead:

Video Will Increase

When it comes to Online Marketing, using video is critical! With Apps such as Instagram, Facebook, and SnapChat pushing for more video use, it’s something that every business can benefit from. Videos increase engagement and reach but pre-taped, and edited videos aren’t just the way of the future — live video is. Beyond being the most engaging content on the internet, live video adds a layer or interaction that regular video just can’t. For starters, live videos get 3x the interactions than pre recorded video’s and allows your customers to feel like they are truly part of your brand by giving them the opportunity to ask questions in real time. Whether you are live streaming events or doing a behind the scene’s tape, your customers get to see a real, unedited version of your brand. Making them feel more connected to your brand than ever before!

Expectations Will Be Higher

As technology increases so does our ability to target ads personally. Consumers are flooded with ads on the daily and to be the one that stands out, you’ll need to be more personalized. Thanks to the growing world of analytics; marketers will have more opportunity to tailor these ads, so they see a better ROI. Beyond the online advertisements, websites will have to be faster, less wordy, more visual and easier to use. If a site takes more than 30 seconds to load there is a good chance today’s consumer will abandon it and never return. So to go above beyond, you want to have a mobile friendly site and personally targeted ads.  

Looking to be a trailblazer when it comes to Marketing? The experts here at Bloom Ads can help you create an efficient media plan and strategy that will meet your business goals, and reflect the current digital trends. We encourage you to learn more about the digital marketing services that we offer on our website or to give us a call at 818-703-0218 to speak with an expert directly.

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How to Improve Your Consumer's Mobile Experience

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If you're a business owner, your company most likely has a website, and if you have a website, chances are someone has accessed it from their cell phone or at least tried to. In the technology driven world we live in now, mobile is critical. Whether you have a smartphone or tablet — the internet is now at the tips of consumers’ fingertips, and your business page should be, too. It’s not enough to just build a website; you have to keep your mobile site in mind too. A site that is optimized for mobile use will not only improve your consumer’s mobile experience but increase your exposure and ROI.

So What Does a Mobile Friendly Site Look Like?

  • Quick loading

  • Layout is simple, and text is minimal

  • Store hours and phone numbers are easy to find

  • Barely any pop-up windows

So here is how you can create the best mobile site:

Remember That Urgency is Key

Since technology is so easily at our fingertips, our attention spans and patience has slowly decreased. We live in a world of instant gratifications, so naturally, consumers won’t wait for a slow moving site to load. In fact, 53 percent of people will abandon a mobile site if it doesn’t load within three seconds. So this all should be kept in mind when designing your website, choose easy to load fonts and images, and make sure the layout is visually appealing.  

Keep The Big Picture in Mind

Beyond the consumer experience, it’s also a smart marketing move. When it comes to Google and your search ranking, your mobile site is now factored in. A site that is optimized for mobile viewing will get a higher search ranking than one that’s not. So to keep your consumers happy, increase views, and get more exposure, you’ll want to make sure your site is mobile approved. Mobile friendly also makes your content more likely to be shared on social media. With buttons built right in, a share is just a click away. Another bonus about mobile viewing — ads tend to be retained more on mobile than on the web as they are less saturated.

If you are looking to increase sales, and retain customers, you’ll want to think about your customer's overall experience and if you need help creating mobile friendly advertisements, our experts can help! You can visit our website to learn more about our digital services or call us at (818) 703-0218.

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Why Your Business Needs a Marketing Agency

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No matter what your business is, a big part of its growth and success comes from marketing. At first, it might seem like the best thing to keep it in-house, after all, who knows your brand better than you, right? Well, a marketing agency is trained to know, build, and grow your brand and beyond that, it can save you a ton of money in the long run. So if you are still on the fence about taking your marketing out of house, here’s why you should consider an agency:

No Training Needed

Doing your marketing yourself will require you to put out a job ad, search through tons of resumes, sit through hours of interviews, and train a few new employees. When you go with an agency — they will have a variety of staff members specifically trained in their field. They will study your brand, create a clear plan, and execute it; saving you time, money and space in the long run.

It’s Cost Effective

To get the best possible marketing campaign you’ll need at minimum, a Marketing Coordinator, a Graphic Designer, and an SEO, SEM, and Social Account Specialist. Add up those salaries, and you are looking at some hefty monthly payouts. An agency has all these positions on staff and more! Beyond the labor costs, they will also evaluate your brand and let you know what platforms you should be focusing on so you can get the best ROI.

They’ll Develop Your Brand

You know your customers and your brand but do you know how to execute your voice and message? An agency will! They are experienced in all areas of marketing and can develop a cross platform campaign for you that can increase your brand awareness, engage your existing audience, and increase sales.  Beyond that, a good agency knows how to measure success and is up-to-date with the latest marketing trends, so you’ll never be left behind.

If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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The Pros and Cons of TV Advertisements

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Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Despite what many might think, this age-old medium continues to be powerful in the race to win over audiences across the globe. Although commercials are a positive benefactor in most cases, there are some downsides of this beloved method, too. Before we dive into the deep abyss, let’s review the positives:

Pros:

Extensive Reach

Unlike other conventional methods of advertising, television fosters a reputation for gaining the largest audience. In today’s society, a vast majority of older adults didn’t grow up in a technologically advanced age. With that being said: if your general customer base is forty or older, television advertisements are money well spent.

Simple to Analyze

If you’ve watched your fair share of television, then you’ll know it’s simple to grasp the concept of a commercial’s message. Instead of having to read and retain information, watching the message play out before your eyes leads to a faster (and clearer) retention rate.

Cons:

Costly

Unlike traditional advertising mediums, television commercials are the most expensive to produce. From keeping the commercial on the air, to creating the content, the numbers quickly begin to add up. Additionally: it takes quite some time to produce a commercial in most cases, so you want to be sure that your television advertisements are clearly executing your brand’s message.

Semi-Permanent

Changing the content of a commercial, after it has been published on airwaves, is a difficult task. Unlike print/digital advertisements, changing a commercial would take a long time — even to make a small change. This would ultimately result in spending more money, and might eventually lead to creating a new commercial — you want to ensure you have a clear concept from the start and a budget big enough for edits.

Want to get your commercial right the first time? Contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How to Have A Successful Social Media Campaign

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If you’ve been following our blogs, you know that being on social is a business must. However, being on social and being successful on social are two different things. To have a fruitful and influential media campaign, you need to take action. You can’t just launch your campaign and leave it; you should be revamping it consistently. So to see success with your social media campaign, follow these tips:

Experiment

There is nothing wrong with being a trailblazer, and on social it can have many great benefits! New social platforms are emerging daily and if your customer base is utilizing them — so should you. Who knows — you might even find yourself some new connections!

Don’t Over Do It

Not every platform will result in success for all brands. While experimenting is good, just remember your audience and message. Specific platforms are more visual while others are business related, so focus on the ones that will best display your message. You want to market to your desired customer base, so pick the platform they utilize.

Keep it Simple

You don’t always have to be poetic and outside the box. Think of some of the biggest brands and their marketing. Many of them have simple one liners. Don’t go for complex graphics; self-explanatory images do best as they catch the user's eye, while still getting your point across.

Pay Attention to Timing

Look out for events, occasions and holidays that are relevant to your brand. If it’s something your audience will be talking about, create a campaign around it. If it’s appealing to your audience, they will more likely engage and share.

Need help creating a successful social media campaign?  Our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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