How Winning at The Customer Experience Leads to Success

To fully see an increase in revenue and steady sales, you have to embrace the customer experience! With online reviews, websites and social keeping your customers happy is more important than ever! Though it might seem like added work, it definitely pays off and if you win at the client's experience, you’ll be sure to see success.

What is the Customer Experience?

Customer experience is reacting to customer interactions to meet and exceed their expectations. It’s vital in improving your customer's satisfaction, loyalty, and advocacy for your brand. If customer service is top notch, customers will be more likely to spend money, but if the product is pricey and the customer service lacks, they are more likely to look elsewhere making excellent customer service a necessity!

Why Do You Need Strategy?

Have a well thought out plan will help you avoid any major issues. A well-trained customer service team is almost similar to a PR agent; they know how to ease someone's anger while fixing an issue fast. Thinking of issues that could occur and creating a thorough plan of action will help alleviate customers problems quickly and efficiently, and that is exactly the type of experience consumers are looking for!

How Will You Benefit?

Happy customers are repeat customers; they are also clients who talk. Customer experience is not just a bonus anymore, it’s a necessity, and the more you invest in it, the more money there is to be made. People are more likely to buy on referral so keeping your existing customers happy will gain you new ones and increase your sales!  Beyond that, knowing your customers makes marketing to them even easier! You can understand their voice and write copy to support that.

Need help perfecting the customer experience? The Bloom Ads professionals can help you build a clear strategy across all relevant channels that will turn customers into long-time consumers. Visit our website or give us a call directly at 818-703-0218 to learn more about our media planning services.

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Why You Should Start Your Holiday Campaign Now

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A successful campaign is a well thought out campaign, and that’s why you should be planning your holiday campaign now! It might seem like days away but planning your campaign now will not only ensure more success but allow you to be a step ahead of your competitors. So here’s why you should be starting your holiday campaign today!

You’ll Be Ahead of The Game

When you choose to draw out your holiday campaign, you are choosing to be on of the first campaigns out there. Whether it be on social, commercial, radio or print ads you’ll have time to tie in multiple ideas and create a recognizable message.

Allows Room For Error

The more time you have, the more time you have to improve! Getting your message early allows for you to test what is working and what is not really. You have more time to mold your message and more time to gain potential customers!

Eases In

Rushing a campaign is never good but throwing full-blown holiday cheer into peoples face in October is overkill. So to keep a delicate balance, begin adding a hint of the holiday as you go. Structure it that it was still relevant to the season but that your customers know it’s headed towards the holidays; this is when a countdown or theme comes to play!

Give Back

Now that you have the time, why not hold a contest! It’s a great way to ease the stress of the holidays while showing your gratitude.  Whether it’s product or gift card, holding a contest will mean you are more likely to stand out from your competitors!

If you need help creating a holiday media plan that will work for your brand, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How Your Business Can Benefit From Online Communities

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Customer Service is not what it once was, and with the growth of social, reviews have come more relevant than ever before! To take full advantage of social and to grow your online reviews, you’ll want to be active in online communities, and here’s why!  

You’ll Gain Real Feedback

When you create an online community, you have first-hand access to your customers. WIth direct communication, you can see your weaknesses and strengths as a business. Common trends amongst your consumers will be more apparent too, making your media and advertising easier to create.  

It Gives You A Voice

Having a voice to your brand gives your community trust. Your consumers will see that you are actively involved and will be more likely, to be honest, and open. You can tackle questions and issues head on too.

It’s Another Form of Customer Service

Consumers are far more likely to complain online that on any other platform but with complaints can come praise! Being active on social and even in a community or group gives you prime free access to handle customer issues. The more responses and problems you tackle the more customers will be likely to head to your group to voice their opinions; this will eventually lead to lower customer emails and phone calls.

It Shows Your Dedication to Your Community

Being part of an online community allows you to see what is going on around you. It’s another way to get involved and give back. Building trust is vital and the more you are active on social, the easier it will be to do so.

Need help with your online communities; our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Knowing the Difference in Marketing for B2B

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To have a successful marketing campaign, you must first know who you are marketing to. You’ll need to know your target audience, and if you are selling to a business or a consumer, you’ll want to change up your plan to better suit their needs.

Your Main Focus

When you are marketing to B2B, you’ll want to lean towards logic. Focus on features and why this will benefits their role. Make them feel like this is a vital product from them, and you’ve won a sale.

Don’t Forget ROI

Since the purchase of B2B is more logical than B2C, you’ll want to explain how this can improve their day and their wallet with your product! Explain the return they will get as a whole such as less time wasted, more saving opportunities anything that shows long-term benefits. Since they are more business related, data plays a heavier role than marketing to B2C.

Balancing Act

A good marketing campaign should always tug on the emotional heartstrings, but when it comes to B2B marketing, it’s more of a balancing act of emotions and logic. There will likely be a variety of people involved, and you’ll have convinced them all that it’s a necessary buy. On top of that, they are looking at it from a business standpoint, so they will want to see the facts and statistics to back it. So though you will have to win them on emotion, the ultimate closer will have to be based on logic and pure fact!

Example of B2B Vs. B2C

Think about coffee, if you are selling coffee to a  B2C you’ll want to highlight the delicious taste, if you are selling it to a B2B you’ll want to discuss the overall cost and how it can increase motivation. Think overall benefit instead of increasing a want or need.

If you need help developing a B2B marketing strategy for your brand, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How to Take a Marketing Strategy From Bad to Good

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It’s never a bad idea to thoroughly look over your marketing strategy from time to time. Sometimes while you’re doing your research, you might find that your plan just isn’t working, but don’t write it off just yet. Sometimes all you need is a little revamp to take your marketing strategy from bad to good!

Wait it Out

Some plans will take awhile to pay off, so patience is key. A strategy can take a long time to develop and though, PPC campaigns might show an ROI right away, that’s not the case for SEO. So knowing your time frames can help you know what is working and what isn’t.

Retarget

One of the most important parts of your campaign is to target to the right audience. A broad audience might get you more exposure, but it could also be wasting your money, and it might be reaching the wrong demographic. Make sure your message is relevant to the audience you are looking to capture, and you are sure to see a more successful campaign.

Don’t Forget to Test

Your campaign should always be improving and to do so, you’ll want to AB test. Running different messages in the same environment can show you want works for you and what fails. AB testing is something that you should do periodically to ensure that your campaign messaging is successful.

Out with the Old

If you keep hitting a wall with your strategy, it might be time to go back to the drawing board. Whether you go with a new angle, a new budget or a whole new strategy— change can be good. A little tweak can be all you need to see a big ROI.

If you need help creating a good marketing strategy, reach out to the professionals at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Is Your Marketing Plan Ready for Some Football?

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Football season is officially here and now is the time to use it to your marketing advantage! No matter where you live or who you root for, one thing all football fans have in common is their excitement for the game. So if you are looking to increase engagement, gain new customers, and increase your ROI, here are just a few of the ways you can blend football into your marketing plan:

Show Community Involvement

Sponsoring a football team or showing your support through ads or social is an excellent way to show your community you care! Beyond professional games, you have high school and college too. Contributing to your community can show your existing customers your intentions while gaining you some new ones.  

Promote on Social

Football is a perfect reason to create content for your social pages, and grab some user content too! Ask followers to share a pic of themselves in their favorite jerseys, talk about your office's fantasy football league or just create a discussion about last nights game. Not only will it engage followers but it can gain you some new ones too!

Look into Sponsorship and Endorsements

A carefully planned endorsement can do wonders for any business, big or small. A face to your product or services can bring trust, loyalty and brand recognition. Another great way to get your name out there is through sponsorships. With it can come in stadium marketing, in person appearances and more! To know how to land an endorsement and sponsorship deals that will pay off, you’ll want to talk to an expert.

Looking to get more involved in sponsorships or endorsements? The experts at Blooms Ads can help. We encourage you to learn more about the digital marketing services that we offer on our website.

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The About Me Page Mistakes to Avoid

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Though it might seem like an afterthought, your website’s about me page should be the most planned out page on your site. It’s your introduction to the world, and it represents your brand,

and many of us are simply breezing through it. So to gain more customers and represent your brand's voice, here are the about me page mistakes to avoid:

Not Explaining Why You’re a “Yes”

When it comes to your website, your about me page is your major selling point. You want it to tell your story, but often business spends too much time talking about their accomplishments and not enough time explaining what they have to offer. Be personal and show who you are as a brand, just make sure what you can offer your customers is adequately represented.

Lacking Visuals

We are in a world filled with mobile users and short attention spans — so if your about me is too wordy, people will be likely to scroll on by. Try utilizing bullet points, photos, and videos when possible. Keep paragraphs short and use headlines when needed. Don’t forget to add in an opt-in form to gain you more email subscribers too!

Lack of Direction

Since people often land on your about me page first, you’ll want to use every opportunity to direct them to other areas of your website; this is the perfect spot to link to your services pages, blogs, and content. So when you are about to sit down and write your about me, don’t forget to bring attention to the rest of your site. Otherwise, users will click out and never return.

Not Promoting Your Reviews

The about me page is the perfect place to upload all your positive reviews and achievements. Add a testimonial section that scrolls through as readers are on the page, or add screenshots of your awards, mentions, and accomplishments. A visually appealing section will get a lot more attention than three paragraphs deeply explaining it.

If you need help developing your overall marketing strategy, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Marketing Books Every Business Should Read

In need of a new book or looking to brush up on your business skills? Well, you have come to the right place! Below are just some of the top marketing books that any business owner or CMO can benefit from. So get ready to learn:

Hug Your Haters by Jay Baer

If you are looking for a customer service book with a little humor behind it, this is it! This book brings the reality of the customer service world to light, and how modern technology has changed it. It touches on the impact of reaching out to customers on social and how to never leave a comment or complaint unanswered.

Outside Insight Jorn Lyseggen

Dive into a more data driven way of thinking with this out of the box read! Jorn encourages readers to look beyond their data and is packed full of tools for forward thinkers. With examples from of the top industry leaders, this is a must if for the forward-thinking professionals.

They Ask You Answer by Marcus Sheridan

An inspiring success story that we can all learn from, this book highlights how a struggling business grew into a million dollar industry all through content marketing! Through answering questions and building a web presence, they were able to produce advocates for their brand that helped get them the success they see today.

Everybody Writes by Ann Handley

With the internet and social media fastly growing, more and more our words have become part of our marketing — so why not embrace it! Whether you are looking to brush up on your grammar, or are looking to strengthen your content to stand out from the rest, this book is a must-read! Written to help readers channel their writing abilities, by the end of this book you are sure to be an expert in content creation!

If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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The Importance of Sponsorship For Small Businesses

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Every single business, big or small can benefit in one way or another from sponsorships. Participating in a sponsorship ties you to your community and exposes your brand to a new and broader audience — especially for small businesses. So if you are looking to increase your brand recognition and beat out your competitors, here’s why sponsorships are vital:

Drive Sales

Choosing a sponsorship means getting your name out there. With the right marketing and exposure, you are putting yourself in the perfect situation to gain new customers and drive sales. So spending a little now can pay for itself in the long haul!

Getting Through to a Niche Audience

When you choose to participate in a sponsorship, you are choosing to market to a particular type of audience — one you might not usually be exposed to. With a ton of routes to go, you have options on who see your brand. So when it comes time to pick your sponsorships, choosing the right ones can get you new and lifelong customers.

Brand Your Business

Showing that you are committed to your community will you relatable as a brand. A relatable brand is a trustworthy one and customers will see that. When it comes between you and a competitor — showing you are giving back will quickly make you the one to choose. Just think of it as good publicity.

You Have Options

If money is an issue, there are a variety of sponsorships routes you can go. Whether you do a day of service, offer your space for a meeting, or hold a fundraiser —  you are putting your brand out there in a positive way; so explore your options and get into sponsoring today.

Looking to get more involved in sponsorships or endorsements? The experts at Blooms Ads can help. We encourage you to learn more about the digital marketing services that we offer on our website.

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