Why You Should Research Your Competitor

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We all know the common phrase “keep your friends close and your enemies closer.” So shouldn’t your competitors be lumped in with that too? Knowing who you're competing against and what they are offering can give you a leg up and will allow you to be prepared for any answer new customers may have and it’s a great way to get new ideas. So if you aren’t already doing so, here’s why you should be thoroughly researching your competitors:

Decide The Competitors to Research

Before you begin your research, you’ll want to know who you should be researching. Of course, you’ll want to keep a close eye on your local competitors but don’t limit yourself to size. Whether big or small, you can learn a lot from them. Besides, if they are dealing with a much larger customer base, they must be doing something right.

Learn From Other’s Mistakes

You’ll want to know what your competitor is selling and how. Keep an eye out for their marketing and for any changes that they might have done in the last few months.  Check out their social pages and do a google search.  Reading their reviews, seeing their branding and their customer base can show you their strengths and weaknesses. Knowing what isn’t and is working for them will give you some idea of where your marketing should go.

Offers You Insight into Market Trends

Keeping an eye on your competitor will keep you ahead of the marketing trends. If you notice your competition has changed up their marketing, started slashing prices or began offering their clients new services chances are there’s a reason for it. Companies do some research before altering their strategy, so if you notice a significant change, it came for a good cause, and you might want to do some research to back it up.

If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about the media buying and planning services that we offer.

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The Future of Online Marketing and What it Means

Marketing is an ever evolving industry and to be successful; you have to know what’s up ahead. Though no magic ball can adequately tell us what the future of marketing is going to look like, we can still have a general idea. As the internet continues to evolve, so must the marketing campaigns. So what does the future of marketing have in store for your business and your customers? Here’s what we believe might lie ahead:

Video Will Increase

When it comes to Online Marketing, using video is critical! With Apps such as Instagram, Facebook, and SnapChat pushing for more video use, it’s something that every business can benefit from. Videos increase engagement and reach but pre-taped, and edited videos aren’t just the way of the future — live video is. Beyond being the most engaging content on the internet, live video adds a layer or interaction that regular video just can’t. For starters, live videos get 3x the interactions than pre recorded video’s and allows your customers to feel like they are truly part of your brand by giving them the opportunity to ask questions in real time. Whether you are live streaming events or doing a behind the scene’s tape, your customers get to see a real, unedited version of your brand. Making them feel more connected to your brand than ever before!

Expectations Will Be Higher

As technology increases so does our ability to target ads personally. Consumers are flooded with ads on the daily and to be the one that stands out, you’ll need to be more personalized. Thanks to the growing world of analytics; marketers will have more opportunity to tailor these ads, so they see a better ROI. Beyond the online advertisements, websites will have to be faster, less wordy, more visual and easier to use. If a site takes more than 30 seconds to load there is a good chance today’s consumer will abandon it and never return. So to go above beyond, you want to have a mobile friendly site and personally targeted ads.  

Looking to be a trailblazer when it comes to Marketing? The experts here at Bloom Ads can help you create an efficient media plan and strategy that will meet your business goals, and reflect the current digital trends. We encourage you to learn more about the digital marketing services that we offer on our website or to give us a call at 818-703-0218 to speak with an expert directly.

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How to Improve Your Consumer's Mobile Experience

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If you're a business owner, your company most likely has a website, and if you have a website, chances are someone has accessed it from their cell phone or at least tried to. In the technology driven world we live in now, mobile is critical. Whether you have a smartphone or tablet — the internet is now at the tips of consumers’ fingertips, and your business page should be, too. It’s not enough to just build a website; you have to keep your mobile site in mind too. A site that is optimized for mobile use will not only improve your consumer’s mobile experience but increase your exposure and ROI.

So What Does a Mobile Friendly Site Look Like?

  • Quick loading

  • Layout is simple, and text is minimal

  • Store hours and phone numbers are easy to find

  • Barely any pop-up windows

So here is how you can create the best mobile site:

Remember That Urgency is Key

Since technology is so easily at our fingertips, our attention spans and patience has slowly decreased. We live in a world of instant gratifications, so naturally, consumers won’t wait for a slow moving site to load. In fact, 53 percent of people will abandon a mobile site if it doesn’t load within three seconds. So this all should be kept in mind when designing your website, choose easy to load fonts and images, and make sure the layout is visually appealing.  

Keep The Big Picture in Mind

Beyond the consumer experience, it’s also a smart marketing move. When it comes to Google and your search ranking, your mobile site is now factored in. A site that is optimized for mobile viewing will get a higher search ranking than one that’s not. So to keep your consumers happy, increase views, and get more exposure, you’ll want to make sure your site is mobile approved. Mobile friendly also makes your content more likely to be shared on social media. With buttons built right in, a share is just a click away. Another bonus about mobile viewing — ads tend to be retained more on mobile than on the web as they are less saturated.

If you are looking to increase sales, and retain customers, you’ll want to think about your customer's overall experience and if you need help creating mobile friendly advertisements, our experts can help! You can visit our website to learn more about our digital services or call us at (818) 703-0218.

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Why Your Business Needs a Marketing Agency

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No matter what your business is, a big part of its growth and success comes from marketing. At first, it might seem like the best thing to keep it in-house, after all, who knows your brand better than you, right? Well, a marketing agency is trained to know, build, and grow your brand and beyond that, it can save you a ton of money in the long run. So if you are still on the fence about taking your marketing out of house, here’s why you should consider an agency:

No Training Needed

Doing your marketing yourself will require you to put out a job ad, search through tons of resumes, sit through hours of interviews, and train a few new employees. When you go with an agency — they will have a variety of staff members specifically trained in their field. They will study your brand, create a clear plan, and execute it; saving you time, money and space in the long run.

It’s Cost Effective

To get the best possible marketing campaign you’ll need at minimum, a Marketing Coordinator, a Graphic Designer, and an SEO, SEM, and Social Account Specialist. Add up those salaries, and you are looking at some hefty monthly payouts. An agency has all these positions on staff and more! Beyond the labor costs, they will also evaluate your brand and let you know what platforms you should be focusing on so you can get the best ROI.

They’ll Develop Your Brand

You know your customers and your brand but do you know how to execute your voice and message? An agency will! They are experienced in all areas of marketing and can develop a cross platform campaign for you that can increase your brand awareness, engage your existing audience, and increase sales.  Beyond that, a good agency knows how to measure success and is up-to-date with the latest marketing trends, so you’ll never be left behind.

If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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The Pros and Cons of TV Advertisements

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Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Despite what many might think, this age-old medium continues to be powerful in the race to win over audiences across the globe. Although commercials are a positive benefactor in most cases, there are some downsides of this beloved method, too. Before we dive into the deep abyss, let’s review the positives:

Pros:

Extensive Reach

Unlike other conventional methods of advertising, television fosters a reputation for gaining the largest audience. In today’s society, a vast majority of older adults didn’t grow up in a technologically advanced age. With that being said: if your general customer base is forty or older, television advertisements are money well spent.

Simple to Analyze

If you’ve watched your fair share of television, then you’ll know it’s simple to grasp the concept of a commercial’s message. Instead of having to read and retain information, watching the message play out before your eyes leads to a faster (and clearer) retention rate.

Cons:

Costly

Unlike traditional advertising mediums, television commercials are the most expensive to produce. From keeping the commercial on the air, to creating the content, the numbers quickly begin to add up. Additionally: it takes quite some time to produce a commercial in most cases, so you want to be sure that your television advertisements are clearly executing your brand’s message.

Semi-Permanent

Changing the content of a commercial, after it has been published on airwaves, is a difficult task. Unlike print/digital advertisements, changing a commercial would take a long time — even to make a small change. This would ultimately result in spending more money, and might eventually lead to creating a new commercial — you want to ensure you have a clear concept from the start and a budget big enough for edits.

Want to get your commercial right the first time? Contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How to Have A Successful Social Media Campaign

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If you’ve been following our blogs, you know that being on social is a business must. However, being on social and being successful on social are two different things. To have a fruitful and influential media campaign, you need to take action. You can’t just launch your campaign and leave it; you should be revamping it consistently. So to see success with your social media campaign, follow these tips:

Experiment

There is nothing wrong with being a trailblazer, and on social it can have many great benefits! New social platforms are emerging daily and if your customer base is utilizing them — so should you. Who knows — you might even find yourself some new connections!

Don’t Over Do It

Not every platform will result in success for all brands. While experimenting is good, just remember your audience and message. Specific platforms are more visual while others are business related, so focus on the ones that will best display your message. You want to market to your desired customer base, so pick the platform they utilize.

Keep it Simple

You don’t always have to be poetic and outside the box. Think of some of the biggest brands and their marketing. Many of them have simple one liners. Don’t go for complex graphics; self-explanatory images do best as they catch the user's eye, while still getting your point across.

Pay Attention to Timing

Look out for events, occasions and holidays that are relevant to your brand. If it’s something your audience will be talking about, create a campaign around it. If it’s appealing to your audience, they will more likely engage and share.

Need help creating a successful social media campaign?  Our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How to Get Your Marketing Strategy Summer Ready

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Summer is here, and people are beginning to hit the beach! For many businesses, thus begins their slow season. To keep sales up and customers interested, you have to make sure your marketing strategy is summer ready, and here is how to do so:

Do Some House Keeping

It’s time to look at your marketing strategy as a whole. Take a look at what’s worked, and what hasn’t. If possible, schedule focus groups to test out new strategies and ideas. It’s the perfect time to relate your marketing message to the season — but don’t forget to be realistic. If you specialize in a winter based service, there is no need to keep a full-blown marketing strategy out there. Scale it down and work on your marketing plan for next season. If a summer campaign fits right in with your branding, try and stand out from the rest. Think fun, light-hearted and bright!

Think Summer Socials

An excellent way to get free social content, while engaging with your customers is encouraging them to tag or mention your brand in their online photos.  Offer discounts and run contests that require customers to show off your products while they are on vacation or enjoying the summer sun. Create a specific hashtag so you can track it. Another way to keep up sales come summer — advertise in summer fun spots! Amusement parks, beaches, fairs —  anywhere that will draw a crowd. You can rent a booth, take out ad space, or just share local events.

When it comes to your summer marketing campaign:

  • Be where the people are
  • Keep it relevant to your brand

  • Think outside the box

If you need help diversifying your marketing strategy, reach out to our professionals here at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Why Outdoor Advertising is Still a "Yes"

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Looking to reach a broad audience and gain brand recognition? Think outdoor advertisements!  An in your face form of advertising, a good outdoor ad can win you new customers and increase your ROI. So if you are looking to revamp your advertising plan — here is why outdoor advertising is still a “Yes!”:

Customizable Placement.

Take a look around, and you’ll see that advertising is everywhere! Whether it’s on a billboard, park bench, or the side of a bus — you have options. The first thing to consider is location.  Outdoor ads do best when placed near your place of business. If you are in a metro area, placing an advertisement on the side of a bus can gain you visibility and reach.

Constant Exposure.

Whether you travel by car, bike, foot, or mass transit — you are exposed to ads every single day! No matter what the scenery, ads stand out and immediately gain attention. It’s also an affordable way to open up your business to the broadest audience you can. So while having a billboard or other outdoor ads will reach a broad audience, it doesn't necessarily increase sales but it does help you gain new customers that, in turn, can improve revenue.

Brand Awareness.

Advertising outdoors can increase your brand recognition and with so many location options — you can strategically place ads where your desired customer base frequents. The general public travels to the same few places daily, making your name, logo and message quickly recognized to those around it. So if you want your brand to be a household name — think billboards.

 Looking to increase the results from your outdoor advertising? The experts at Bloom Ads can help. Whether it’s national billboards or bus wraps we can assure you that your ads will reach the largest amount of people in the shortest amount of time. Give us a call at 818-703-0218 to speak with an expert directly.

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Tips for a Successful Father's Day Campaign

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Now is the time that you should be reviewing your Father’s Day Campaign. A well-strategized plan will engage your customers, gain you new ones, and increase your ROI. Follow these tips, and you’ll be sure to have an effective and unique campaign.

Don’t Forget Your Brand Voice.

A well planned Father’s Day campaign will engage your audience and represent who you are as a brand. Don’t try and force something that just won’t fit. You want to create a campaign that can be easily recognized as yours, so make sure to incorporate your branding into it.

Get Personal.

Father’s Day is the perfect holiday to show off your softer side, and there are many ways you can tug on your audience’s heart strings. Show appreciation for your customers who are fathers by thanking them in your campaign. Create content that includes images and stories from the fathers in your company. A warm and thoughtful message will show the heart of your business, making your company relatable to potential customers.

Utilize Giveaways and Discounts.

The best way to increase sales is to offer more than your competitors. Advertise free express shipping on last minute gifts or a discount to dads — you can even throw in a free gift with their purchase. Any incentive that will get a customer to choose you over the competitor. Not a retailer? Partner up with one to increase your customer base!

Aim to Engage.

Reach out to clients for content. Ask them to share their favorite Father’s Day moments through pictures or video. When creating social posts, make sure they are light-hearted and easily shareable. Before you post just think: “Would I share this?”

 Struggling with your Father’s Day campaign? Bloom Ads can help. Visit our website to learn more about our advertising services or give us a call to speak with an expert directly.

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Make the Most of Your Radio Advertisements

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When it comes to advertising, radio ads are a great way to drive leads and revenue. Beyond FM Radio, there are now several online stations with broad audiences and more advertising space to choose from. So how you can find the best radio advertisements for your brand?

Think of Your Target Audience.

Every radio station will have a different target demographic. So, in order to maximize your ROI, you will need to know the exact audience you are looking to target — and the type of radio station that they will be more likely to listen to. Age, gender, income, and shopping habits are all things to consider. If your customer base is teens and young adults— avoid advertising on an oldies station. Reach out to the station’s sales rep; they should have survey figures that can help you decipher what time your ideal audience will be listening.

Have a Strong Call to Action.

You will have limited time to get your message across, so be sure to start off strong. Think about when and where your ads will be heard; whether in a car, at an office, or in a waiting room— radio is usually background noise. Look into a voice over actor that your audience can relate to, and don’t forget to use background music and sound effects to round out the sound of your ads. Go in with a clear focus and avoid being too wordy. Short, impactful, and memorable is what your goal should be.

Test Out Your Ideas.

For best results, test out your ideas. Create two similar ads with a different call to action, making sure that each ad is played the same amount of time but directs customers to two different URLs or phone numbers; this will allow you to analyze what worked and what didn’t. Use the data to recreate what worked and whatever you do— don’t stop testing!

 At Bloom Ads, our experts can help you craft a successful plan for your radio advertisements.  If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about the media buying and planning services that we offer.

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Common Social Media Mistakes to Avoid

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The right social media presence can gain you, new customers, strengthen relationships and increase your overall visibility. But with so much competition and content, how do you make your brand stand out? Avoid these common social media mistakes and you’ll be sure to stand out from the rest:

Going in Without a Plan.

To gain success on social media and build a following, you must first have a plan. It can be very easy to create an account, input your info and never return to it again, but if you have a clear, detailed plan, you will surely see some progress. Go in knowing your overall target audience, the time you are willing to invest, and a clear strategy. Evaluate this plan every few months to see what is working and what’s not.

Ignoring Your Following.

When it comes to growing a following, you should aim for quality, not quantity. A higher amount of followers doesn’t always equal success. Instead, focus on gaining followers that participate. Respond to all reviews and comments, good or bad, and create content that promotes engagement. Posts that have a balance of fun and education always do well. Find ways to add in action words and prompts to get people to share or comment on your content. This will help increase your following and gain you more organic reach.

Not Thinking Your Content Through.

Sharing relevant and useful content is great, but sharing too often is not. There is a thin line between spamming and educating your audience, and you want to avoid causing anyone to hide your posts or unfollow you. Not all content is right for your brand, so try not to force something just because it’s trending. When it comes to using hashtags — do your research. Even the most innocent hashtag can be linked to something controversial that can harm your brand's image. Just remember, good quality content will help you rise above your competitors.

 Need help creating a successful social media plan? The experts at Bloom Ads can help you set the right goals; create the best action plan, and execute the paid, earned and owned media strategies needed to make social media effective and productive.  Visit our website to learn more about our social media services or give us a call directly at 818-703-0218.

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The Do's and Don'ts of Endorsements and Sponsorships

When it comes to promoting your brand, endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level:

Do Focus on Quality.  When it comes time for your endorsement and sponsorship deals, make sure they focus on your target audience and represent your brand's authentic voice. It’s better to spend your money on a good endorsement deal than several irrelevant ones.

Don’t Skip Events.  One great thing about sponsorship opportunities is that they give you a chance meet potential customers. Whenever possible, a spokesperson for your brand should attend events associated with your sponsorships.

Do Look for More Opportunities. Attending events can not only gain you more clients, but it can introduce you to new partnerships as you will be amongst peers with similar interests.

Don’t Be Afraid to Reach Out to a Professional.  If your endorsement and sponsorships are leading you to a dead end, don’t hesitate to reach out to a professional. They can set up you up with a plan that will not only increase your brand's overall exposure but your bottom line.

If you are looking for help with your sponsorship or endorsements, the experts at Blooms Ad’s have you covered. Our research strategy ensures that you are matched with high profile personalities, sports teams, and venues who resonate with your target audience. Visit our website to learn more or give us a call directly at 818-703-0218.

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The Importance of Online Reviews

One of the best ways to establish your brand voice is through reviews. Whether positive, negative, or neutral all reviews add real value to your business, and if handled the right way, you’ll be sure to see an increase in sales and website traffic. So here is why online reviews are important for your brand:

It Can Prompt a Sale.

People are very likely to read reviews as if they were personal recommendations from their close friends and family. The more reviews, the more likely you are to land a sale.

It Increases Your Search Ranking.

Adding unique content to your website and social channels will increase your credibility — and your chances of getting ranked on search engines above other search results. It also signals to search engines that your page is actively managed, which can increase your exposure.

It Can Improve Customer Service.

Whether your reviews are good, bad or neutral, responding to all of them can make you stand out from the rest. It gives your company a relatable touch and shows that you are taking consumer feedback into consideration. It’s also an excellent way to understand your customer base and how, as a company, you can improve.

It Builds Trust.

A company that responds to negative and positive reviews shows a potential customer your character. Even a negative response can convince a client that you want to do right by them, and that you are determined to provide the best service possible.

So when it comes to your online reviews, be sure to:

  • Encourage customer to leave reviews.

  • Respond to ALL reviews.

  • Reply promptly when possible.

If you are looking to build a better online presence, reach out to the experts at Bloom Ads. We create efficient media plans and strategies that will meet your business goals, and reflect the current digital trends. Give us a call at 818-703-0218 to speak with an expert directly.

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What's The Difference Between Generation Z and Millennials?

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Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z.  These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will help you see a better ROI. So what makes them different?

Millennials

Have More Tolerance. Whether it’s a slow website or a disconnected phone call, they are more likely to give failed experiences another shot, while the younger group will move on to something else.

Have More Brand Loyalty.  Since they are slightly more tolerant and have a larger attention span, they are more likely to be a loyal customer and repeat buyer. They are more compelled to click on advertisements and are more concerned with a good price.

Generation Z

Shop Differently. They are looking at the overall value. Generation Z is less likely to make purchases online and those who do say it’s because it saves them time. Most are shopping in stores because they want to avoid shipping costs or they need it right away.

Tend to Have Higher Expectations. They are used to a world of instant gratification and expect retailers and businesses to follow suit. Because of this, they are less likely to have any brand loyalty and are more interested in an overall experience. If you pinpoint the similarities between the two and go above and beyond to reach Gen Z’s needs, you’ll be sure to meet Millennial’s needs too.

The experts at Bloom Ads can help you create a media plan and strategy that will speak to Millennials and Generation Z. Give us a call or visit our website to learn more about our media buying and planning services.

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