How Winning at The Customer Experience Leads to Success

To fully see an increase in revenue and steady sales, you have to embrace the customer experience! With online reviews, websites and social keeping your customers happy is more important than ever! Though it might seem like added work, it definitely pays off and if you win at the client's experience, you’ll be sure to see success.

What is the Customer Experience?

Customer experience is reacting to customer interactions to meet and exceed their expectations. It’s vital in improving your customer's satisfaction, loyalty, and advocacy for your brand. If customer service is top notch, customers will be more likely to spend money, but if the product is pricey and the customer service lacks, they are more likely to look elsewhere making excellent customer service a necessity!

Why Do You Need Strategy?

Have a well thought out plan will help you avoid any major issues. A well-trained customer service team is almost similar to a PR agent; they know how to ease someone's anger while fixing an issue fast. Thinking of issues that could occur and creating a thorough plan of action will help alleviate customers problems quickly and efficiently, and that is exactly the type of experience consumers are looking for!

How Will You Benefit?

Happy customers are repeat customers; they are also clients who talk. Customer experience is not just a bonus anymore, it’s a necessity, and the more you invest in it, the more money there is to be made. People are more likely to buy on referral so keeping your existing customers happy will gain you new ones and increase your sales!  Beyond that, knowing your customers makes marketing to them even easier! You can understand their voice and write copy to support that.

Need help perfecting the customer experience? The Bloom Ads professionals can help you build a clear strategy across all relevant channels that will turn customers into long-time consumers. Visit our website or give us a call directly at 818-703-0218 to learn more about our media planning services.

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Why You Should Start Your Holiday Campaign Now

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A successful campaign is a well thought out campaign, and that’s why you should be planning your holiday campaign now! It might seem like days away but planning your campaign now will not only ensure more success but allow you to be a step ahead of your competitors. So here’s why you should be starting your holiday campaign today!

You’ll Be Ahead of The Game

When you choose to draw out your holiday campaign, you are choosing to be on of the first campaigns out there. Whether it be on social, commercial, radio or print ads you’ll have time to tie in multiple ideas and create a recognizable message.

Allows Room For Error

The more time you have, the more time you have to improve! Getting your message early allows for you to test what is working and what is not really. You have more time to mold your message and more time to gain potential customers!

Eases In

Rushing a campaign is never good but throwing full-blown holiday cheer into peoples face in October is overkill. So to keep a delicate balance, begin adding a hint of the holiday as you go. Structure it that it was still relevant to the season but that your customers know it’s headed towards the holidays; this is when a countdown or theme comes to play!

Give Back

Now that you have the time, why not hold a contest! It’s a great way to ease the stress of the holidays while showing your gratitude.  Whether it’s product or gift card, holding a contest will mean you are more likely to stand out from your competitors!

If you need help creating a holiday media plan that will work for your brand, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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How Your Business Can Benefit From Online Communities

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Customer Service is not what it once was, and with the growth of social, reviews have come more relevant than ever before! To take full advantage of social and to grow your online reviews, you’ll want to be active in online communities, and here’s why!  

You’ll Gain Real Feedback

When you create an online community, you have first-hand access to your customers. WIth direct communication, you can see your weaknesses and strengths as a business. Common trends amongst your consumers will be more apparent too, making your media and advertising easier to create.  

It Gives You A Voice

Having a voice to your brand gives your community trust. Your consumers will see that you are actively involved and will be more likely, to be honest, and open. You can tackle questions and issues head on too.

It’s Another Form of Customer Service

Consumers are far more likely to complain online that on any other platform but with complaints can come praise! Being active on social and even in a community or group gives you prime free access to handle customer issues. The more responses and problems you tackle the more customers will be likely to head to your group to voice their opinions; this will eventually lead to lower customer emails and phone calls.

It Shows Your Dedication to Your Community

Being part of an online community allows you to see what is going on around you. It’s another way to get involved and give back. Building trust is vital and the more you are active on social, the easier it will be to do so.

Need help with your online communities; our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Knowing the Difference in Marketing for B2B

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To have a successful marketing campaign, you must first know who you are marketing to. You’ll need to know your target audience, and if you are selling to a business or a consumer, you’ll want to change up your plan to better suit their needs.

Your Main Focus

When you are marketing to B2B, you’ll want to lean towards logic. Focus on features and why this will benefits their role. Make them feel like this is a vital product from them, and you’ve won a sale.

Don’t Forget ROI

Since the purchase of B2B is more logical than B2C, you’ll want to explain how this can improve their day and their wallet with your product! Explain the return they will get as a whole such as less time wasted, more saving opportunities anything that shows long-term benefits. Since they are more business related, data plays a heavier role than marketing to B2C.

Balancing Act

A good marketing campaign should always tug on the emotional heartstrings, but when it comes to B2B marketing, it’s more of a balancing act of emotions and logic. There will likely be a variety of people involved, and you’ll have convinced them all that it’s a necessary buy. On top of that, they are looking at it from a business standpoint, so they will want to see the facts and statistics to back it. So though you will have to win them on emotion, the ultimate closer will have to be based on logic and pure fact!

Example of B2B Vs. B2C

Think about coffee, if you are selling coffee to a  B2C you’ll want to highlight the delicious taste, if you are selling it to a B2B you’ll want to discuss the overall cost and how it can increase motivation. Think overall benefit instead of increasing a want or need.

If you need help developing a B2B marketing strategy for your brand, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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