How to Get Your Marketing Strategy Summer Ready

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Summer is here, and people are beginning to hit the beach! For many businesses, thus begins their slow season. To keep sales up and customers interested, you have to make sure your marketing strategy is summer ready, and here is how to do so:

Do Some House Keeping

It’s time to look at your marketing strategy as a whole. Take a look at what’s worked, and what hasn’t. If possible, schedule focus groups to test out new strategies and ideas. It’s the perfect time to relate your marketing message to the season — but don’t forget to be realistic. If you specialize in a winter based service, there is no need to keep a full-blown marketing strategy out there. Scale it down and work on your marketing plan for next season. If a summer campaign fits right in with your branding, try and stand out from the rest. Think fun, light-hearted and bright!

Think Summer Socials

An excellent way to get free social content, while engaging with your customers is encouraging them to tag or mention your brand in their online photos.  Offer discounts and run contests that require customers to show off your products while they are on vacation or enjoying the summer sun. Create a specific hashtag so you can track it. Another way to keep up sales come summer — advertise in summer fun spots! Amusement parks, beaches, fairs —  anywhere that will draw a crowd. You can rent a booth, take out ad space, or just share local events.

When it comes to your summer marketing campaign:

  • Be where the people are
  • Keep it relevant to your brand

  • Think outside the box

If you need help diversifying your marketing strategy, reach out to our professionals here at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Why Outdoor Advertising is Still a "Yes"

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Looking to reach a broad audience and gain brand recognition? Think outdoor advertisements!  An in your face form of advertising, a good outdoor ad can win you new customers and increase your ROI. So if you are looking to revamp your advertising plan — here is why outdoor advertising is still a “Yes!”:

Customizable Placement.

Take a look around, and you’ll see that advertising is everywhere! Whether it’s on a billboard, park bench, or the side of a bus — you have options. The first thing to consider is location.  Outdoor ads do best when placed near your place of business. If you are in a metro area, placing an advertisement on the side of a bus can gain you visibility and reach.

Constant Exposure.

Whether you travel by car, bike, foot, or mass transit — you are exposed to ads every single day! No matter what the scenery, ads stand out and immediately gain attention. It’s also an affordable way to open up your business to the broadest audience you can. So while having a billboard or other outdoor ads will reach a broad audience, it doesn't necessarily increase sales but it does help you gain new customers that, in turn, can improve revenue.

Brand Awareness.

Advertising outdoors can increase your brand recognition and with so many location options — you can strategically place ads where your desired customer base frequents. The general public travels to the same few places daily, making your name, logo and message quickly recognized to those around it. So if you want your brand to be a household name — think billboards.

 Looking to increase the results from your outdoor advertising? The experts at Bloom Ads can help. Whether it’s national billboards or bus wraps we can assure you that your ads will reach the largest amount of people in the shortest amount of time. Give us a call at 818-703-0218 to speak with an expert directly.

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Tips for a Successful Father's Day Campaign

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Now is the time that you should be reviewing your Father’s Day Campaign. A well-strategized plan will engage your customers, gain you new ones, and increase your ROI. Follow these tips, and you’ll be sure to have an effective and unique campaign.

Don’t Forget Your Brand Voice.

A well planned Father’s Day campaign will engage your audience and represent who you are as a brand. Don’t try and force something that just won’t fit. You want to create a campaign that can be easily recognized as yours, so make sure to incorporate your branding into it.

Get Personal.

Father’s Day is the perfect holiday to show off your softer side, and there are many ways you can tug on your audience’s heart strings. Show appreciation for your customers who are fathers by thanking them in your campaign. Create content that includes images and stories from the fathers in your company. A warm and thoughtful message will show the heart of your business, making your company relatable to potential customers.

Utilize Giveaways and Discounts.

The best way to increase sales is to offer more than your competitors. Advertise free express shipping on last minute gifts or a discount to dads — you can even throw in a free gift with their purchase. Any incentive that will get a customer to choose you over the competitor. Not a retailer? Partner up with one to increase your customer base!

Aim to Engage.

Reach out to clients for content. Ask them to share their favorite Father’s Day moments through pictures or video. When creating social posts, make sure they are light-hearted and easily shareable. Before you post just think: “Would I share this?”

 Struggling with your Father’s Day campaign? Bloom Ads can help. Visit our website to learn more about our advertising services or give us a call to speak with an expert directly.

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Make the Most of Your Radio Advertisements

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When it comes to advertising, radio ads are a great way to drive leads and revenue. Beyond FM Radio, there are now several online stations with broad audiences and more advertising space to choose from. So how you can find the best radio advertisements for your brand?

Think of Your Target Audience.

Every radio station will have a different target demographic. So, in order to maximize your ROI, you will need to know the exact audience you are looking to target — and the type of radio station that they will be more likely to listen to. Age, gender, income, and shopping habits are all things to consider. If your customer base is teens and young adults— avoid advertising on an oldies station. Reach out to the station’s sales rep; they should have survey figures that can help you decipher what time your ideal audience will be listening.

Have a Strong Call to Action.

You will have limited time to get your message across, so be sure to start off strong. Think about when and where your ads will be heard; whether in a car, at an office, or in a waiting room— radio is usually background noise. Look into a voice over actor that your audience can relate to, and don’t forget to use background music and sound effects to round out the sound of your ads. Go in with a clear focus and avoid being too wordy. Short, impactful, and memorable is what your goal should be.

Test Out Your Ideas.

For best results, test out your ideas. Create two similar ads with a different call to action, making sure that each ad is played the same amount of time but directs customers to two different URLs or phone numbers; this will allow you to analyze what worked and what didn’t. Use the data to recreate what worked and whatever you do— don’t stop testing!

 At Bloom Ads, our experts can help you craft a successful plan for your radio advertisements.  If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about the media buying and planning services that we offer.

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Common Social Media Mistakes to Avoid

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The right social media presence can gain you, new customers, strengthen relationships and increase your overall visibility. But with so much competition and content, how do you make your brand stand out? Avoid these common social media mistakes and you’ll be sure to stand out from the rest:

Going in Without a Plan.

To gain success on social media and build a following, you must first have a plan. It can be very easy to create an account, input your info and never return to it again, but if you have a clear, detailed plan, you will surely see some progress. Go in knowing your overall target audience, the time you are willing to invest, and a clear strategy. Evaluate this plan every few months to see what is working and what’s not.

Ignoring Your Following.

When it comes to growing a following, you should aim for quality, not quantity. A higher amount of followers doesn’t always equal success. Instead, focus on gaining followers that participate. Respond to all reviews and comments, good or bad, and create content that promotes engagement. Posts that have a balance of fun and education always do well. Find ways to add in action words and prompts to get people to share or comment on your content. This will help increase your following and gain you more organic reach.

Not Thinking Your Content Through.

Sharing relevant and useful content is great, but sharing too often is not. There is a thin line between spamming and educating your audience, and you want to avoid causing anyone to hide your posts or unfollow you. Not all content is right for your brand, so try not to force something just because it’s trending. When it comes to using hashtags — do your research. Even the most innocent hashtag can be linked to something controversial that can harm your brand's image. Just remember, good quality content will help you rise above your competitors.

 Need help creating a successful social media plan? The experts at Bloom Ads can help you set the right goals; create the best action plan, and execute the paid, earned and owned media strategies needed to make social media effective and productive.  Visit our website to learn more about our social media services or give us a call directly at 818-703-0218.

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The Do's and Don'ts of Endorsements and Sponsorships

When it comes to promoting your brand, endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level:

Do Focus on Quality.  When it comes time for your endorsement and sponsorship deals, make sure they focus on your target audience and represent your brand's authentic voice. It’s better to spend your money on a good endorsement deal than several irrelevant ones.

Don’t Skip Events.  One great thing about sponsorship opportunities is that they give you a chance meet potential customers. Whenever possible, a spokesperson for your brand should attend events associated with your sponsorships.

Do Look for More Opportunities. Attending events can not only gain you more clients, but it can introduce you to new partnerships as you will be amongst peers with similar interests.

Don’t Be Afraid to Reach Out to a Professional.  If your endorsement and sponsorships are leading you to a dead end, don’t hesitate to reach out to a professional. They can set up you up with a plan that will not only increase your brand's overall exposure but your bottom line.

If you are looking for help with your sponsorship or endorsements, the experts at Blooms Ad’s have you covered. Our research strategy ensures that you are matched with high profile personalities, sports teams, and venues who resonate with your target audience. Visit our website to learn more or give us a call directly at 818-703-0218.

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The Importance of Online Reviews

One of the best ways to establish your brand voice is through reviews. Whether positive, negative, or neutral all reviews add real value to your business, and if handled the right way, you’ll be sure to see an increase in sales and website traffic. So here is why online reviews are important for your brand:

It Can Prompt a Sale.

People are very likely to read reviews as if they were personal recommendations from their close friends and family. The more reviews, the more likely you are to land a sale.

It Increases Your Search Ranking.

Adding unique content to your website and social channels will increase your credibility — and your chances of getting ranked on search engines above other search results. It also signals to search engines that your page is actively managed, which can increase your exposure.

It Can Improve Customer Service.

Whether your reviews are good, bad or neutral, responding to all of them can make you stand out from the rest. It gives your company a relatable touch and shows that you are taking consumer feedback into consideration. It’s also an excellent way to understand your customer base and how, as a company, you can improve.

It Builds Trust.

A company that responds to negative and positive reviews shows a potential customer your character. Even a negative response can convince a client that you want to do right by them, and that you are determined to provide the best service possible.

So when it comes to your online reviews, be sure to:

  • Encourage customer to leave reviews.

  • Respond to ALL reviews.

  • Reply promptly when possible.

If you are looking to build a better online presence, reach out to the experts at Bloom Ads. We create efficient media plans and strategies that will meet your business goals, and reflect the current digital trends. Give us a call at 818-703-0218 to speak with an expert directly.

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What's The Difference Between Generation Z and Millennials?

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Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z.  These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will help you see a better ROI. So what makes them different?

Millennials

Have More Tolerance. Whether it’s a slow website or a disconnected phone call, they are more likely to give failed experiences another shot, while the younger group will move on to something else.

Have More Brand Loyalty.  Since they are slightly more tolerant and have a larger attention span, they are more likely to be a loyal customer and repeat buyer. They are more compelled to click on advertisements and are more concerned with a good price.

Generation Z

Shop Differently. They are looking at the overall value. Generation Z is less likely to make purchases online and those who do say it’s because it saves them time. Most are shopping in stores because they want to avoid shipping costs or they need it right away.

Tend to Have Higher Expectations. They are used to a world of instant gratification and expect retailers and businesses to follow suit. Because of this, they are less likely to have any brand loyalty and are more interested in an overall experience. If you pinpoint the similarities between the two and go above and beyond to reach Gen Z’s needs, you’ll be sure to meet Millennial’s needs too.

The experts at Bloom Ads can help you create a media plan and strategy that will speak to Millennials and Generation Z. Give us a call or visit our website to learn more about our media buying and planning services.

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How to Win Customers on the Consumer Journey

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The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and reviews you can learn a lot about a consumer's wants and needs — putting you a step above the rest.

So where should you start?

Map it Out.

Creating a customer journey map will help you understand when, where and how customers have connected with your business. Whether it focuses on a particular part of the story or an overview of the complete experience, the primary purpose is to pinpoint critical interactions so you can better understand your customer base. It’s also an excellent way to discover moments where you can enhance the consumer experience.  

Don’t Underestimate Reviews.

Embrace customer ratings and feedback. This is an important part of building your brand’s reputation and can profoundly influence a buyer's purchase. Use reviews in advertisements or place them on your website to help turn a weary customer into a lifelong one. Don’t forget to respond to them, too! A company response shows that you value a customer's business and gives a more personal touch.

Think Multiple Platforms.

No matter what your business, you want to be available to customers on all possible platforms. In a world that is always on-the-go, a mobile-friendly, easy to navigate site will always win over the buyer. Being reachable through multiple devices will also broaden your range of customers and give you an advantage over your competitors.

Need help mapping out your consumer journey? The Bloom Ads professionals can help you build a clear strategy across all relevant channels that will turn customers into long-time consumers. Visit our website or give us a call directly at 818-703-0218 to learn more about our media planning services.

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Memorial Day Marketing Tips for Your Brand

Memorial Day is just around the corner —  do you have your marketing strategy in place? If you are struggling for ideas or you are not sure what the best approach might be, consider the below tips:

Do Your Homework.

See what your competitors have done in the past and use this as inspiration. Look out for weekend events in your local community and make use of popular and top performing hashtags.

Make Use of Social.

Each platform might have a different customer base, but your message should still be clear and consistent. Make your posts engaging and shareable and don’t forget to use the relevant holiday hashtags that you looked up.

Be Honorable.

Though the holiday might reflect the start of summer, it’s also a time of remembrance. Find a way to show your support and try a bit of storytelling. Use this as an opportunity to get your employees involved, as it will showcase your brand's warm and relatable side.

Get a Headstart.

Beat your competition to the punch and start marketing as soon as you can. Remind people of the upcoming holiday and use urgency when relevant. Just don’t wait until Monday to post.

It’s not too late for a Memorial Day Marketing Strategy, and the experts at Bloom Ads are ready to help. Our innovative mixed media plans are designed with your budget in mind. Contact the professionals at Bloom Ads to learn about the services we offer -- including TV advertising, digital advertising, radio ads, print and more!

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How to Diversify Your Advertising Strategy

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Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it —  which means it worked!

Though an advertising campaign starts with an overall strategy, it should continually be changing, as a truly diverse and ever evolving set of ads can bring you more business.

So Why Should Your Brand Diversify its Advertising?  

  • To reach a wider audience

  • To increase brand awareness

  • To achieve faster and more accurate results

How to Switch up Your Strategy:

You might already have a full spread of ads across all mediums, but are you using them to your advantage? These few tips will help broaden your reach while gaining the best ROI for your campaigns.

Keep up With the Times.

Technology is always evolving and constantly updating. Being aware of these changes will keep your brand visible and present.

Expand Your Platforms.

The more exposure, the better! Making use of several mediums will gain your brand access to a diverse range of individuals and potential customers. Be sure to keep this in mind when coming up with your creative.

Freshen Up Content.

Time sensitive content will catch customers eyes. Play on holidays, events and trends and don’t forget to be unique!

If you need help diversifying your advertising, reach out to our professionals here at Bloom Ads. We are here to help you with all of your advertising needs — from TV to radio to digital; we can help you see a better ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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What is a Media Planning Agency?

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No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start advertising, your first step should be to hire a Media Planning Agency.

But you might be asking “What is a Media Planning Agency?”

Media Planning Agencies focus on strategy and analytics to ensure that your creative concepts are successfully driving ROI. They develop a detailed plan for all forms of advertising based on your needs and budget. Through extensive research, they will define a target audience, create a clear creative concept, and decide on the best markets for your message.

What They Include in Their Plan

Your media plan should aim to help you reach existing customers and gain new ones, while being efficient and profitable. To do so, planners have to factor in:

  • Reach

  • Impact

  • Frequency

  • Brand Voice

Mixing strategies and pinpointing what might be under performing, they always have your cost in mind. They decide when, where, and how a particular ad will be featured while stretching your budget and increasing your reach.

At Bloom Ads, we’re obsessed with research and driven by our rigorous approach to analytics. Our media planning and buying experts are here to help you drive ROI. To find out more about the services we offer you can also visit our website  or call us at  818.703.0218

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Why You Should Be Advertising on Social

As a business owner, you might find yourself asking, “why do I need to advertise on social media?”

For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of potential customers. So if you haven’t already done so, here are just some of the reason why you should invest in a social media campaign:

It’s Extremely Cost Effective.

With organic social media marketing, you can engage an audience that has already shown interest in your brand. To expand the reach and target new potential customers, you can use paid social advertisements that can be targeted based on interest, demographic, shopping habits and more. Since they are extremely measurable- it’s a great medium to test out your ideas. Run campaigns with similar advertisements to see what images and copy get the best responses. You can also set your budget and edit as needed, leaving the cost completely up to you.

It Offers More Direct Targeting.

When you advertise on social media, you can put advertising dollars behind your content — and target based on age, location, interest, job type, customer base, purchase history and more. If you are advertising a sale, you can even target your promotion towards someone who recently purchased from a competitor. Your targeting is not limited to your account either. You can change your audience based on the type of content that you are promoting, leaving you with more opportunity to hit different incentives and goals.

You Have Options.

Your options are steadily growing, and with a bit of research, you can put your money into a platform that has a customer base you’d like to engage. It is also a wonderful way to broaden your brand's recognition and name.  You can create advertisements that will bring the user to your page. Once they are there, they are more likely to engage. The more you interact with them, the more likely you are to gain a loyal and happy customer.

Need help launching your social media campaign?  Our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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Why You Need Your "Story"

Why You Need Your "Story"

Though you might be eager to show off your awards, customers may not always want to read about them. They want to know who you are, what you do, and why you do it. They want to know your experience, your background, and your “story.” It’s an important part of earning trust and making connections with your audience. Here are just some of the reasons why your company’s journey should be part of your marketing strategy:

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5 Ways to Make Your Media Plan More Organized

5 Ways to Make Your Media Plan More Organized

Whether you are a local business owner or you manage a national brand, creating a media plan that drives ROI can get confusing. Between traditional and digital media, it seems like there’s a new outlet to keep up with every day. In honor of National Get Organized Day, we thought we’d share some tips and tricks for keeping yourself and your media plan organized this quarter.

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Tactics You'll Want to Include In Your Mother's Day Marketing Strategy

Mother’s Day will be here before you know it — do you have a media plan in place?

For businesses, Mother’s Day is an opportunity to connect with customers, build relationships and boost sales. In fact, it’s one of the biggest commercial holidays of the year! Many people don’t realize that Mother’s Day appeals not just to moms, but to all of the people in their lives. Here are a few tactics that will help you create a creative and effective Mother’s Day marketing strategy for your brand.

Mother’s Day Marketing Tips:

  • Run a Contest - Everyone loves a giveaway! Run a Mother’s Day contest that gets your consumer base involved — and offers a prize to those who enter. Have your target audience share their favorite memory or photo on your social channels, create a promotion-specific hashtag, or encourage them to give their email address to enter to win a specific prize.

  • Offer Sales and Specials - Sisters, brothers, daughters, husbands, grandchildren and friends will all be on the lookout for the perfect gift to give the moms in their lives. Offer a Mother’s Day specific special that targets this demographic.

  • Run a PPC Campaign - Work with your digital marketing team to run a PPC campaign for your Mother’s Day products or specials. Don’t spend all of your ad dollars in the beginning though, there will be plenty of last minute holiday shoppers!

  • Start Promoting Early On - Mother’s Day searches begin to climb in mid-March. If you haven’t started to think about your Mother’s Day strategy yet, be sure to put a plan into action sooner rather than later.

If you need help creating a Mother’s Day marketing strategy that drives ROI for your brand, do not hesitate to reach out to our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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