Why Storytelling is Essential in TV Advertising

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What are you doing to catch your audience’s eye? While companies are often tempted to stress why their products or services are great, your television advertising strategy should include tactics that help consumers retain the message that you are trying to convey. One of the best ways to do this is through storytelling.

Consumers want to invest their time and money into brands with whom they have a personal connection. It’s easier for consumers to remember stories (rather than facts). Instead of telling your audience the specs and features of your product, tell them the story behind why you created it. While facts and statistics are important, the storytelling aspect of TV advertising helps your audience resonate with your brand on a personal level. So when a consumer goes to make a purchase, she will associate your brand with the emotional connection she made with your ad and decide to purchase from you, instead of a competitor. 

Here are a few storytelling tips you can utilize in your media plan to tell an effective and memorable story in your next television advertisement:

  • Don’t Be Afraid to Use Humor - Your audience wants to be entertained - not given a sales pitch. Think about your target audience and what they will find funny. Keep in mind that older generations have a different sense of humor than younger generations.
  • Express Your Company Value - Tell your brand’s story! What makes your brand unique and different? What are the ethics behind your brand?  Convey to your audience the reasons you started your business and what you value as a company.
  • Trigger Emotions That Humanize Your Brand - Emotional experiences are memorable and relatable to your audience base. Tell a story that triggers emotions and feelings common to the human experience. Keep in mind your target audience and feature milestones relating to your key demographic (first love, buying a home, having a baby, etc.)

If you are having a hard time creating an effective television ad for your brand, reach out to our advertising experts. At Bloom Ads, we can help you create a television advertisement that catches your audience’s eye and keeps them engaged. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218 to speak with an expert today.

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