How to Create an Effective Outdoor Advertisement

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Billboards, bus wraps, mall kiosks and digital displays can help you reach a large number of people in a short period of time. However, with increasing on-the-go distractions, consumer’s attention spans are shorter than ever before. These tips will help you create an effective outdoor advertisement that catches the eye of your target audience and ensures your message leaves a lasting impression, all while increasing brand exposure. 

Outdoor Advertising Tips:

  • Minimize Text - When creating an outdoor ad, keep in mind that people do not have a lot of time to digest the message being advertised. Keep the text on your advertisement short and sweet. A concise message will send a more powerful impression to your audience. 
  • Get Creative - Don’t be afraid to get creative with your advertisement. Your outdoor advertisement can be more than a large print ad. Take your outdoor advertisement as an opportunity to create something memorable.
  • Use the Environment - Where are you placing your outdoor advertisement? How can you capitalize on the setting to make your message more engaging?  Take this as opportunity to personalize your message to a specific demographic.

Whether you are looking for national billboard placement or looking to build a hyper-local community campaign, our professionals are here to help you take your message to the next level. With an effective outdoor advertisement, you get maximum exposure and 24/7 brand recognition. 

Visit our website to learn more about the outdoor advertising services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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