Cyber Monday is one of the biggest shopping days of the year. For ecommerce brands, the Monday after Thanksgiving is an important opportunity to engage with customers and improve holiday sales. Here are a few ways you can boost Cyber Monday sales this year.
5 Ways to Boost Cyber Monday Sales:
Optimize for Mobile Devices - With so many consumers on-the-go, it’s important that brands optimize their Cyber Monday sales for mobile devices. Optimization across all devices - computers, smartphones and tablets - is key to boosting sales.
Engage in Real Time - Customer service is just as important online as it is in person. Have someone available to interact with customers and answer questions in real time. Lack of customer service is a huge missed opportunity for brands, as a consumer might head over to a competitor if they don’t get the answer they need.
Set Yourself Apart - Don’t be afraid to get creative with your advertising strategy. A unique marketing campaign can set your brand apart on a day where customers are bombarded with ads.
Do Your Research - Know your target audience. What are they looking to get out of Cyber Monday sales? Knowing what your customers want is essential to creating an effective marketing strategy.
Have a Plan - Without a media plan in place, you can’t effectively measure your marketing results. Having a plan will help you determine whether or not you truly improved your Cyber Monday sales.
Is your digital presence struggling? Contact the professionals at Bloom Ads. We can help you create a media plan that drives ROI for your business. Visit our website for more information or give us a call directly at 818-703-0218 to speak with one of our experts today.
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