How many times do you check your phone a day? Chances are it’s a lot!
The average person spends about 2 hours and 57 minutes per day on their smartphone or tablet – and 4 out of 5 consumers use their smart phone to shop! When we’re on-the-go, our phones and tablets are what keep us connected to the digital world.
According to Bloomberg business, time spent on mobile devices is growing when compared to time spent watching TV. While this doesn’t mean that people are turning off their TVs, it does mean that they are spending more and more time flipping through content on their phones.
As a business owner, you want to make sure that your message is being seen where your customers spend their time. This is why it’s so important that businesses take the time to optimize their marketing for mobile phones. In the digital age, this means optimizing your marketing for mobile. With a unique, interactive mobile experience, you can empower your customers, create new sales channels and generate clear ROI.
So how do you begin to optimize your marketing for our increasingly mobile world?
Create a Mobile-Friendly Website –
Mobile websites make it easier for consumers to access your business. Convenience and ease of use are essential to keeping your customers interested and making interacting with your business simple and easy. In fact, Google recently implemented algorithm changes that emphasize the importance of having a mobile friendly website. Websites that are more mobile-friendly will rank higher in Google and improve your SEO.
Optimize Your Social Presence –
Social media is essential to any digital marketing strategy. It’s important that businesses created content that consumers are interested in, and will engage with. By integrating social media into your marketing plan, you can reach customers where they spend their time – on social media platforms. It is a great way to build brand awareness.
Develop An Email Marketing Campaign –
Email marketing targets consumers who have opted-in to receive emails from your business. When consumers check their email on-the-go, you are interacting with them on their mobile devices.
Search Engine Optimization –
When consumers search for your business on their mobile devices, you want to come up first. SEO balances quality content creation and optimization with social and local marketing campaigns.
Mobile is the future of marketing. If you are interested in learning more about what we can do to optimize your business and reach consumers where they spend their time – on their phones – contact our office. Call 818-703-0218 to learn more about how we can create the perfect marketing plan for your individual business needs.
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