How to Include Halloween in your Media Plan

Are you including holidays in your media plan?  You should!  It’s important to create advertising content that is relevant and engaging to potential customers.  With Halloween right around the corner, it’s time to re-direct your advertising focus on the holiday — especially if your business caters to parents or children!  If you haven’t started planning already, these tips will help you improve your Halloween media plan.

Halloween Media Planning Tips:

  • Run a Social Media Contest – No tricks, just treats!  One of the best ways to improve customer reach and engagement is by holding a social media contest.  It attracts your audience and gives visitors incentives to “like” or engage with your page.  You can also utilize hashtags for better exposure.
  • Launch Special Offers – Offer special discounts with holiday related coupon codes or promotions.  
  • Humanize Your Brand – No matter what your advertising method, it’s important to humanize your brand.  Don’t be afraid to make your holiday related advertisements funny or silly for Halloween!

Whether you are looking to market your business through digital advertising, TV, radio, outdoor or print, our digital marketing experts are here to guide you every step of the way.  

Visit our website or call 818-703-0218 to speak with a digital marketing expert directly.  We can answer any questions you have about how to effectively market your business year-round.

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