How to Update & Modernize Your Media Plan

The digital age has changed the way that businesses market to potential clients.  With all of the information that we are presented with on a daily basis, out of box thinking is the best way to stand out from the crowd.  If it has been a while since you’ve updated your media plan, it might be due for an overhaul.  With innovative, mixed media plans, you can see your marketing message working effectively.

What should be included in your modern-day media plan?

TV Advertisements – Whether broadcast or cable, your television advertisement is sure to have an impact.  Whether you are out to dinner at a local restaurant chain, at the gym, or relaxing at home, TVs are available to consumers almost everywhere.  It comes as no surprise that TV advertising has an impact on many brand campaigns.

Radio Advertisements – Do you listen to the radio while you’re driving to work?  You’re not alone.  Radio advertisements, whether they are network, local, or digital are an effective advertising platform for brands.

Digital Marketing – Digital marketing is a broad term, encompassing display ads, social media platforms, digital video and paid search.  Since we spend most of our time on the internet, this is one of the most important places for your business to be seen!  Whether we are targeting for local search results, creating eye-catching videos, directing calls to your business via paid advertisements, or creating brand awareness on social media, digital marketing should be included as part of your media plan.

Mobile Optimization – Smartphones, tablets and other mobile devices are yet another way to optimize your marketing campaign.  You can reach your customer-base in real-time!

Outdoor Advertisements – The billboards that we see along major roads are part of our outdoor advertising efforts.  This gets your message seen by a large number of people.  It aims for maximum exposure and brand recognition.

Print Ads – Print advertisements focus on grabbing your audience’s attention with imaginative design and premium ad placement.  Newspaper and magazine ads, direct mail, yellow page ads, and more are included in print advertising strategies.

Learn more about how we can help you create the perfect media plan for your business by visiting our website or calling our office to speak with one of our professionals directly at 818-703-0218.  Through our media planning services, we will help you get the best rates for your ad dollar.

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