Why Retargeting is an Important Part of your Digital Advertising Campaign

Have you ever noticed that after visiting a website, you’re more likely to continue to see their ads?  This isn’t a coincidence.  It’s called retargeting!  Retargeting is a way for businesses to target people who have previously engaged with their product or services online.

Why is retargeting so important?

  • It’s another chance to convert a sale – One of the biggest benefits to retargeting is that it targets users that have already expressed an interest in your business or products.  This means that they’re more likely to be persuaded by continued marketing.  It’s a highly targeted at a reasonable price.
  • You make your brand recognizable – When potential customers see your ads everywhere online, it helps you build trust and create a recognizable brand image.
  • You optimize your advertising spend – By targeting people who are already interested in your brand, products, and services, you are putting your advertising dollars to better use.  The people who you are targeting with your ads are more likely to return and make a purchase.

Retargeting provides businesses with a second chance to make an impression.  It gives you leverage, whether your ads be the web or on social media.

Visit our website to learn more about our digital advertising services.  You can also call 818-703-0218 to speak with a digital marketing expert directly.  We can answer any questions you have about retargeting and how it can be used to optimize your digital marketing strategy and advertising campaign.

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