Key Factors in 2016 Media Planning

The New Year is right around the corner.  As you look over your business plans for the upcoming year and consider what aspects of your marketing plans worked best, you’ll want to create a media plan that works for your business goals, while incorporating current marketing trends.  

Here are a few factors business owners should consider when crafting their 2016 media plans.

Media Planning Factors:

  • Know Your Target Audience – Who are you trying to reach with your advertising tactics?  Consider the demographics of your audience and how you can best reach them, while still staying true to your brand values.
  • Remain Consistent – Does your brand have a voice?  Remain consistent across all of your advertising platforms.  If your brand is lighthearted, keep your content lighthearted.  Give your audience information that is interesting and informative.
  • Tell a Story – Content marketing is going to be an important part of any 2016 media plan.  With the plethora of information available online, you’ll want to make your content stand out.  Throughstorytelling, you can catch your audience’s eye and keep them interested.
  • Optimize for Search – Create and develop content that is optimized for Google’s search.  Google is emphasizing the importance of high-quality content more than ever before.  Integrate your content into all of your digital campaigns!

If you have any questions about how to create the perfect media plan for your individual business needs, don’t hesitate to contact our office.  Our digital marketing experts work with you to create a media plan that represents your brand, connects to your audience, and improves ROI.  

Call 818-703-0218 to reach our media planning and media buying experts.  You can also visit our website to learn more about the services our full service ad agency offers.

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