March Madness Impacts TV Advertising

March Madness fans are joining together in the fun with friends and family this month.  Have you been tuning in?

As the basketball game brackets progress, there is one sure winner — the media.  March Madness television ads are often second only to the NFLFootball playoffs!  This high-profile live sporting event brings in 10.5 million viewers has generated $7.5 billion in TV ads since 2005!

This year, prices for television advertisements are truly representative of how in demand the market is.  CBS is selling 30 second ad spots for $1.5 million a piece!  

According to Jon Diament, the executive VP of ad sales for Turner Sports, the digital ad revenue for March Madness television advertisements is up 20% this year.  These advertisements are now 95% sold out – a true indicator of how in demand March Madness TV advertisements are.  

In addition to the television advertisements, the games are also streamed online, providing another opportunity for advertisers to get their brand noticed and get their message in front of an international audience.

While not every brand can afford or needs a March Madness television advertisement, TV remains one of the most effective ways to get your brand’s message out to your consumers.  If you’re ready to learn more about the impact TV advertising can have on your business, contact the professionals at Bloom Ads.  We can help you develop a television advertising strategy that will be affordable and effective for your business needs.

Call 818-703-0218 to speak with a digital marketing expert directly or visit our website for more information.

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