Tips for a Creative Advertising Strategy

A creative marketing plan and advertising strategy is the key to a successful campaign.  Creativity can make your brand stand out and create a memorable, longer lasting impression on your audience.  

In honor of National Creativity Month this January, here are a few tips to spice up your marketing mix.

Creativity Tips:

  • Join Trending Hashtags – Trending hashtags are a great way to involve your local business in something that is happening nationwide.  Just remember to look into the trend before you post about it to make sure that is appropriate for your brand.
  • Tell a Story – Storytelling is effective on almost every advertising platform.  Whether you are creating a new TV advertisement, developing a print ad, or crafting digital content, telling a story is a way to help keep your audience interested in what your brand has to say.
  • Hold a Contest – Contests can help generate engagement with your audience.  Have your social media followers share a photo or video with you in order to win something relevant to your business.  Don’t forget to include a custom hashtag!
  • Make an Infographic – Photos can grab your audience’s attention (a picture is worth a thousand words)!  Whether in a print advertisement or shared as part of your digital strategy, an infographic can catch your audience’s eye, and help them retain the information you are sharing.

Are you having a hard time coming up with a creative advertising strategy?  Our digital marketing experts are here to help you develop unique content and an effective plan that works for your business’s needs.

Learn more about our media planning and media buying services directly on our website.  You can also give our digital marketing experts a call at 818-703-0218 to learn more about the services our digital advertising agency can offer your business.

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