What is SEM?

SEM also known as search engine marketing is a way to help your business gain traffic and visibility from search engines.  Unlike organic search results, SEM is paidsearch marketing.  When people search for your products or services online, or search for something related to what your business offers, your advertisement will show up on their search page.  

What makes SEM different from other paid advertising platforms is that you only pay when someone clicks on your ad.  By choosing keywords that are relevant to your brand, you can reach new customers when they’re looking for related information.  You can advertise with photos, videos, and text to give potential customers information on your brand’s service.  With ad extensions, they can even call your business directly from your ad!

You can also retarget and remarket to customers.  After someone visits your website to learn more about your products or services, your ad will appear on other websites, reminding customers who were already interested in what your brand had to offer to head back to your page to complete the conversion.  

It can be difficult for businesses to manage SEM on their own.  Our paid search services help companies achieve their marketing goals without overspending on their companies.  We optimize your click to call, video and product ads to get the biggest reward from your advertising efforts.  

Our Google AdWords Certified Professionals are hands-on when it comes to our search efforts.  Through keyword focused research we can determine the most cost effective approach to obtaining customers who are searching for exactly what you offer.  Learn more about the services ourdigital advertising agency offers on our website or call 818-703-0218 to speak with one of our experts directly.  

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