Freshening Up Your Spring Marketing Plan

Spring is the season for new beginnings!  Just like everything else, your marketing plan may be due for some spring cleaning.  Now is the perfect time to freshen up your marketing plan for the rest of the year

Take a Look at Each Moving Part –Your marketing plan is made up of many different pieces.  Review your print ads, social media campaigns, SEM budget, TV advertisements, and radio spots.  Are they working effectively? Are you achieving your quarter 2 goals?  If the answer is no, it’s time to refresh your plan for the new season so that you can continue working towards creating an effective campaign.

Is Your Branding Consistent? Make sure that your logo, company tone, tagline, and overall brand image is consistent across all of your marketing and advertising platforms.  Even though you may be refreshing your look, remember to keep it consistent with your brand image across all of your platforms.

Consider Your ROI and Brand Goals – Is your marketing plan effectively moving towards your brand goals?  Overtime, certain aspects of your marketing strategy may outlive their usefulness.  Make sure that each part of your business ad campaign is working effectively towards your goal.

At Bloom Ads, we can help you create the perfect marketing strategy for your brand needs, and ensure that you are seeing an ROI on your efforts.  Learn more about our advertising services on our website or call 818-703-0218 to speak with one of our advertising experts directly.  

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