How to Craft an Effective Marketing Strategy in the Insurance Industry

For those in the insurance industry, creating a marketing strategy presents unique challenges. As an insurance policy provider, you want to be able to reach your target audience, expand your reach, and develop a level of trust with potential consumers so that they will return and invest in your policies.

Over 90% of customer’s research and price shop online before making a final decision.  That’s why it’s so important that insurance companies have a strong digital presence.  Through digital marketing, companies can develop a level of trust with potential consumers before they make the decision to invest in an insurance policies.

At Bloom Ads, we’ve worked with insurance companies to help optimize their media mix to increase the number of new customers.  Titan Insurance, a Nationwide Insurance company, was kind enough to let us use their case study and showcase their marketing success.  We were able to optimize their media mix, including TV spots, radio, digital, and print advertising.  Through these mediums, we were able to decrease cost per call, target additional demographics, increase online acquisitions, improve brand favorability and maintain customer retention rate.

Looking to create a marketing strategy for your business?  Our media buying and planning experts can help you create a strategy that helps you achieve your unique goals. Call 818-703-0218 to reach our office or visit our website for more information.

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